Digital Campaign Strategist|

Job highlights
Identified by Google from the original job post
Qualifications
Bachelor’s degree in marketing or a related subject area
3+ years experience in strategic digital marketing using multiple channels and tactics
Experience with digital campaign strategy and management
Experience using analytics and reporting to drive optimizations and set benchmarks
Knowledgeable on various digital advertising platforms (Meta, LinkedIn, Google Search, etc.)
Familiar with marketing automation tools (Pardot, Marketing Cloud, Acoustic or similar)
Innovative and creative problem solver
Baxter is committed to supporting the needs for flexibility in the workplace
Benefits
This policy provides the benefits of connecting and collaborating in-person in support of our Mission
We understand compensation is an important factor as you consider the next step in your career
At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices
The estimated base salary for this position is $80,000 - $110,000 annually
Individual pay is based on upon location, skills and expertise, experience, and other relevant factors
This position is also eligible for discretionary bonuses
Reasonable Accommodations
Responsibilities
The Digital Campaign Strategist will be a key team member in advancing Baxter's digital marketing capabilities across the enterprise, helping to drive business growth and customer engagement through expert campaign management and consultation
This role will collaborate with cross-functional marketing teams to optimize our digital marketing activities, analyzing results and implementing new strategies to continually drive toward better digital performance
Collaborate closely with marketing teams across Baxter to develop and implement product-focused digital programs and tactics, including paid media campaigns, email marketing, paid and organic search, landing pages, online events, and tracking and reporting
Meet regularly with marketing partners to gain a deep understanding of the target audience, goals and critical metrics for each campaign, bringing digital campaign knowledge and expertise to help strategically steer the campaign toward success
Analyze campaign pacing and attend weekly agency campaign meetings to provide insights into any pivots and/or changes that may need to be done once the campaign is in-flight and track results for future enhancements
Collaborate cross-functionally to optimize hand-offs between marketing and sales, and work with the digital strategy team to support new capabilities such as Account-Based Marketing (ABM) and customer journey orchestration, resulting in improved conversion rates and enhanced customer experiences
Support the growth and development of marketers globally by facilitating training, knowledge-sharing, and collaboration, enabling them to stay updated on the latest trends and standard methodologies in digital marketing
Support the strategic development and execution of brand-level campaigns focusing on brand awareness and customer engagement
Collaborate cross-functionally with data analytics, marketing, web, creative, brand, inside sales/lead qualification, IT and other key team members across the organization to set the standard for digital marketing at Baxter and drive the advancement of our practices and capabilities at an enterprise level
We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite
Job description
This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission.

Please note: this is a hybrid role, offering three days working in our Deerfield, IL office and 2 days working remotely.

Your Role at Baxter

This is where your ideas lead to success!

The Digital Campaign Strategist will be a key team member in advancing Baxter's digital marketing capabilities across the enterprise, helping to drive business growth and customer engagement through expert campaign management and consultation. This role will collaborate with cross-functional marketing teams to optimize our digital marketing activities, analyzing results and implementing new strategies to continually drive toward better digital performance.

At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

What You'll Be Doing
• Collaborate closely with marketing teams across Baxter to develop and implement product-focused digital programs and tactics, including paid media campaigns, email marketing, paid and organic search, landing pages, online events, and tracking and reporting.
• Meet regularly with marketing partners to gain a deep understanding of the target audience, goals and critical metrics for each campaign, bringing digital campaign knowledge and expertise to help strategically steer the campaign toward success.
• Analyze campaign pacing and attend weekly agency campaign meetings to provide insights into any pivots and/or changes that may need to be done once the campaign is in-flight and track results for future enhancements.
• Collaborate cross-functionally to optimize hand-offs between marketing and sales, and work with the digital strategy team to support new capabilities such as Account-Based Marketing (ABM) and customer journey orchestration, resulting in improved conversion rates and enhanced customer experiences.
• Support the growth and development of marketers globally by facilitating training, knowledge-sharing, and collaboration, enabling them to stay updated on the latest trends and standard methodologies in digital marketing.
• Support the strategic development and execution of brand-level campaigns focusing on brand awareness and customer engagement.
• Collaborate cross-functionally with data analytics, marketing, web, creative, brand, inside sales/lead qualification, IT and other key team members across the organization to set the standard for digital marketing at Baxter and drive the advancement of our practices and capabilities at an enterprise level.

What You'll Bring
• Bachelor’s degree in marketing or a related subject area
• 3+ years experience in strategic digital marketing using multiple channels and tactics
• Experience with digital campaign strategy and management
• Experience using analytics and reporting to drive optimizations and set benchmarks
• Knowledgeable on various digital advertising platforms (Meta, LinkedIn, Google Search, etc.)
• Familiar with marketing automation tools (Pardot, Marketing Cloud, Acoustic or similar)
• Experienced CRM user comfortable running reports (Salesforce experience is a plus
• Familiarity with standard methodologies for lead qualification and nurturing preferred.
• Account based marketing experience and/or journey orchestration experience is a plus
• Experience providing consultation on campaigns or providing training to groups highly desirable
• Innovative and creative problem solver

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $80,000 - $110,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for discretionary bonuses. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

EEO is the Law

EEO is the law - Poster Supplement

Pay Transparency Policy

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

Recruitment Fraud Notice

Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.

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