DGM - Content Editor

About Us

ACKO is India’s first and only fully-digital Insurtech (product) company to have taken insurance by storm. You might have seen our cool ads or are already a customer and we hope you have noticed how we are rewriting the rules of the insurance game constantly and persistently.

Based out of Bangalore, we are solving for the Indian market. But we are a part of a global wave of insurtech startups such as ZhongAn in China , Oscar, Lemonade, Metromile in the US, that are known to succeed owing to their business models and technology.

We are a unicorn backed by a slate of marquee investors like Binny Bansal, Amazon, Ascent capital, Accel, SAIF, Catamaran, General Atlantic and Multiples. In only four years since our inception and operations, our products have reached ~75M unique users. We have partnered with some of the biggest names of the digital ecosystem such as Amazon, Ola, RedBus, Oyo, Lendingkart, ZestMoney, GOMMT group etc.

At ACKO, job roles are focused at impact and we’re here to transform the way the industry operates. Innovation drives us and our products, and we are poised to disrupt insurance, powered by our pioneering products. We have changed the landscape of this age old sector in a growing economy like India and have miles to go from here.

After having crossed the $1B valuation mark, our eyes set on even bigger milestones. If you think we’re just about growth and numbers, employee wellbeing lies at the core of all our programs and policies. We are a regular ‘Great Place to Work’ winner and consistently feature on Linkedin’s list of top startups. Currently 1000 strong, we are hiring across all functions.

Position Overview:

We are seeking a highly skilled DGM - Content Editorial to lead and manage our content team at Acko General Insurance. The role requires an individual with at least 10+ years of experience in content management, editorial leadership, and SEO-driven content creation. You will be responsible for managing a team of experienced content writers, overseeing content production, ensuring high editorial standards, and innovating content strategies to engage users and improve key metrics.

Key Responsibilities:
• Team Management: Lead and manage a team of content writers, providing direction, mentorship, and fostering a culture of collaboration and continuous learning. Ensure the team delivers high-quality, consistent content across all channels.
• Proofreading and Editing: Take ownership of the proofreading, editing, and quality control of all content. Ensure that content is free from errors, plagiarism-proof, grammatically accurate, and adheres to brand guidelines.
• High-Quality Content Production: Oversee the creation of high-quality, engaging, and user-focused content. Ensure that all content produced aligns with Acko’s values and is tailored to our target audience's needs.
• SEO Optimization: Ensure content is SEO-optimized, including proper keyword usage, metadata, and alignment with search engine algorithms to increase organic traffic and improve visibility in search results.
• Core Pages and Product Content: Manage the creation of well-researched and compliance-proof content for core product pages and main landing pages. The content should be written to meet the organization’s guidelines and be focused on providing value to users.
• Content Volume Management: Oversee the production and delivery of a high volume of content pieces each month without compromising quality.
• Agency and Vendor Management: Handle relationships with multiple content agencies and creative agencies. Manage content deliveries, maintain quality standards, oversee invoicing, and ensure timely execution of projects.
• Innovation and Experimentation: Continuously innovate the content strategy by experimenting with new formats, topics, and approaches to improve content quality, engagement, and virality. Use data and insights to inform content development.
• Multimedia Content Creation: Oversee the creation of industry-related educational videos, infographics, and high-quality images to enhance user engagement and improve rankings in Google Image and Video Search.
• Key Performance Indicators (KPIs): Monitor and track key performance metrics such as average time spent on pages, bounce rate, content shareability, and user engagement. Use these insights to continuously improve content performance.
• Collaboration with SEO Team: Collaborate closely with the SEO team to ensure that content is optimized according to SEO best practices, meets technical requirements, and contributes to the overall search engine strategy.
• Team Development and Motivation: Motivate and educate your team, providing continuous learning opportunities and fostering an environment where writers can grow and excel. Encourage creative thinking, collaboration, and excellence in content creation.

Preferred Qualifications:
• Education background preferably Masters in Journalism, English, Psychology
• Experience in the insurance or financial services industry is a plus.
• Familiarity with content management systems (CMS), video production tools, and design software.
• Knowledge of compliance regulations and legal guidelines for content in the insurance industry. Read more