Senior Digital Media Specialist

Job highlights
Identified by Google from the original job post
Qualifications
Bachelors degree or higher
5+ years of digital media experience involving media planning and buying, programmatic campaign management, optimization, and reporting
Proficiency in Google Ads, Google Analytics, Excel, Google Docs, PowerPoint, and/or Keynote
Problem-solving skills and ability to respond and adapt to changing priorities
Excellent organization skills
Strong writing and communication skills
Exceptional detail orientation and commitment to high-quality work
Responsibilities
The Senior Digital Media Specialist is responsible for planning, executing, and optimizing our digital media campaigns across various platforms
In this role, you will play a critical role in enhancing the agency's clients' online presence, driving engagement, and generating leads
This role requires a strategic thinker with a deep understanding and experience in programmatic advertising, ad trafficking, paid social campaigns, campaign reporting, streaming audio, and video, and email marketing, as well as a firm understanding of digital marketing trends, analytics, reporting, and best practices
This is an in-person role for our client's Nashville office
Reports to: Vice President | Channel Engagement
Contribute to the development of strategic paid digital recommendations based on parameters such as goals, target audience, geography, timing, and budget
Coordinate, execute, and analyze marketing campaigns on various digital platforms, including but not limited to Facebook, Adobe, Google, Bing, Email, Streaming Radio, and other Programmatic DSPs
Craft rationale for recommendations and format into presentations for internal and/or client-facing purposes
Work with Account Teams and Strategists to ensure client goals/objectives are clearly defined and ultimately achieved
Build, optimize, and, in collaboration with our analysts, report meaningful results and deliver campaign performance insights
Coordinate creative trafficking within internal digital ad platforms
Effectively manage digital media budgets and assist with billing reconciliation
Job description
Our client, a communications agency with many offices is looking to hire a Senior Digital Media Specialist. The Senior Digital Media Specialist is responsible for planning, executing, and optimizing our digital media campaigns across various platforms. In this role, you will play a critical role in enhancing the agency's clients' online presence, driving engagement, and generating leads. This role requires a strategic thinker with a deep understanding and experience in programmatic advertising, ad trafficking, paid social campaigns, campaign reporting, streaming audio, and video, and email marketing, as well as a firm understanding of digital marketing trends, analytics, reporting, and best practices.

This is an in-person role for our client's Nashville office.
• Reports to: Vice President | Channel Engagement

Qualifications
• Bachelors degree or higher
• 5+ years of digital media experience involving media planning and buying, programmatic campaign management, optimization, and reporting
• Proficiency in Google Ads, Google Analytics, Excel, Google Docs, PowerPoint, and/or Keynote
• Experience with Tableau, Looker, Facebook Ads Manager, and Programmatic Buying Platforms a plus
• Problem-solving skills and ability to respond and adapt to changing priorities
• Excellent organization skills
• Strong writing and communication skills
• Exceptional detail orientation and commitment to high-quality work

Responsibilities
• Contribute to the development of strategic paid digital recommendations based on parameters such as goals, target audience, geography, timing, and budget
• Coordinate, execute, and analyze marketing campaigns on various digital platforms, including but not limited to Facebook, Adobe, Google, Bing, Email, Streaming Radio, and other Programmatic DSPs
• Craft rationale for recommendations and format into presentations for internal and/or client-facing purposes
• Work with Account Teams and Strategists to ensure client goals/objectives are clearly defined and ultimately achieved
• Build, optimize, and, in collaboration with our analysts, report meaningful results and deliver campaign performance insights
• Coordinate creative trafficking within internal digital ad platforms
• Effectively manage digital media budgets and assist with billing reconciliation Read more