Devices Product Marketing Manager, Platforms and Devices Marketing

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; New York, NY, USA; San Francisco, CA, USA.
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
4 years of experience in product marketing or similar experience within consumer tech with hardware products.
Experience managing cross-functional or cross-team projects.

Preferred qualifications:
Experience in product marketing, consumer marketing, and insights, ideally in consumer hardware or other goods with fixed launch timelines.
Experience working with software teams including feature development and GTM strategies.
Exceptional communication and people skills working in a matrixed organization, and experience successfully collaborating with cross-functional teams across geographies.
Understanding of the GTM process through concept to asset creation to launch and post launch in market support.
Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations and action plans that can then be worked on with product management to deliver relevant consumer products.
About the job
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Anchored in help, a PMM’s job is to understand how Google's products services can (and should) solve consumers’ problems-from the everyday to the epic, from the mundane to the monumental. And they approach marketing in a way that only Google can-changing the game, making people the priority, and ultimately, letting the technology speak for itself.

A PMM in Platforms Devices plays a pivotal role in the complete marketing experience. From early stage analysis (competitive analysis, determining who the consumer we are building for is, the insights about them, and the solutions they need), to product marketing strategy (positioning, product feature definition, naming, feature prioritization) to launching the product (briefing brand creative teams, managing creative reviews, developing consumer launch narratives, and more), they ensure the consumer is represented along the entire journey. This means working closely with a cross-functional team across Consumer Marketing, Product Management, UX, Design, Engineering, GTM, Sales, Consumer Insights Analytics, Product Planning, PR, Legal, Events Experiences, and more - with a concrete set of deliverables along the way.
The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
Responsibilities
Partner with product managers and other cross-functional team members to develop product positioning, feature development, go-to-market plans, sell-in content, and sustaining marketing strategies.
Develop, manage, and own relationships with a cross-functional team, including marketers on the channel marketing teams, creative teams, PR, sales, customer support, and more to ensure a comprehensive approach to the product narrative.
Advocate for the user across cross-functional teams, ensuring all marketing strategies and tactics align with overarching product positioning, consumer need, and messaging strategy.
Serve as the product expert both internally and externally to ensure the product is accurately represented across all marketing and sales related assets, including a well rounded understanding of the competition and market.
Gather actionable customer insights, working with the Insights team, from surveys, interviews, and usability testing to inform product and marketing strategies.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form. Read more