Content Marketing Manager

Location
Toronto, ON
 
Benefits
Pulled from the full job description
Dental care
Vision care
Paid time off
 
Full job description
Reporting to the Director of Marketing, the Manager of Content Marketing will support Silk Snow’s marketing efforts by crafting compelling marketing strategies that support the elevated brand identity of Silk Snow, while also highlighting our value proposition and supporting our customer journeys.

You’ll work in a multi-faceted role by managing and coordinating the content creation process with the goal of delivering consistently high-quality content that performs across our various marketing channels, including Meta, Tiktok, YouTube, Google Display, and Out-of-Home.

What You’ll Do

Establish content marketing strategies that help to support Silk Snow’s elevated brand identity
Collaborate with our performance marketing team to monitor the performance of content and apply recommendations based on performance trends
Act as the critical link between our graphic design team and content marketing team, providing recommendations and feedback for creative designs
Manage direct reports to ensure career development and growth
Monitor monthly objectives to ensure that team members are on track to achieve or exceed their targets
Develop strategies that will drive sales growth for the company through increased awareness of our product and service offerings within targeted markets
Maintain a strong understanding of current trends that may affect the Silk Snow brand and provide content recommendations as a result
Develop post-mortem analysis reports for every major marketing campaign
What We Are Looking For

Bachelor’s Degree in a relevant field or experience demonstrated by progressive responsibilities
3-5 years of experience in marketing and marketing management
Experience with working for a D2C brand is an asset
Excellent written and verbal communication skills
Proficiency with social and digital marketing platforms, tools, and analytics
Ability to cross-collaborate with multiple departments
Ability to perform under pressure and meet tight deadlines
Strong organizational and time management skills
Understanding of marketing and brand strategy and ROI/KPI evaluation
A passionate marketer with an aptitude for strategy
A culture add to the strong, positive work culture of Silk Snow
Additional information

Why our corporate team members enjoy working at Silk Snow:

We prioritize diversity and inclusivity in our company culture
Growth opportunities with an emphasis on hiring from within
You will be exposed to a streamlined training process and receive guidance and support that will set you up for success during and after training
You can access our LifeSpeak learning platform with lots of free courses taught by experts to support your personal and professional development
We offer a competitive benefits package, which includes but is not limited to medical, dental, and vision. Additionally, we offer paid time off
Employee discount on all products and a free mattress and bedding set offered upon completion of the probationary period
Make a meaningful impact on our customers' sleep habits, contributing to their overall well-being
We foster a healthy work-life balance with our company's supportive environment
This is not just a job but a CAREER with potential opportunities for growth and advancement Read more