1. Responsible for sim activations at retail outlets as per targets 2. Drive Revenue Market Share by increasing retail width and product,availability 3. Manage productivity of Channel partners & FSE 4. Train and ensure required FSE with distributors 5. Ensure distributors / retailers maintain adequate stocks 6. Strengthen distribution by increasing Recharge Selling Outlets, SIM,Selling Outlets 7. Drive basic distribution parameters - ROI of distributors & Retailers 8. Gather and monitor competition plans, policies, best practices &,initiatives and report to JC and State S&D Team 9. Propose requirements to push for better visibility in the territory