Buyerr - Senior Role - Digital Marketing

Job description
Role Overview:

We are seeking a high-energy to drive lead generation, manage performance marketing campaigns, and coordinate with partner agencies.

The ideal candidate has hands-on experience with Google Ads, LinkedIn Campaign Manager, and a proven track record of building top-of-funnel demand in the B2B/MarTech space.

Key Responsibilities:

Performance Marketing

- Plan, launch, and optimize paid campaigns across Google Search, Display, and LinkedIn

- Manage budgets, track KPIs (CPL, CTR, ROAS), and report on performance

- Design and A/B test ad copies, CTAs, and landing pages (via Unbounce/WordPress)

Lead Generation

- Own lead generation targets via paid and organic digital channels

- Coordinate with sales for MQL-SQL handover and ensure lead quality

- Track campaign performance via Zoho CRM Google Analytics

Agency Vendor Management

- Coordinate with digital agencies, content teams, and creatives to execute campaigns

- Evaluate performance, ensure timelines, and communicate briefs clearly

- Maintain dashboards, trackers, and ensure campaign SLAs are met

Marketing Ops

- Set up UTM tracking, conversion goals, retargeting audiences

- Manage email campaigns (Mailchimp/Zoho Campaigns)

- Maintain and optimize Buyerrs online presence landing pages, case studies, SEO tags

Must-Have Skills:

- 2- 4 years of experience in digital/performance marketing (B2B or agency side preferred)

- Strong knowledge of Google Ads, LinkedIn Ads, Google Analytics, and CRM tools (Zoho preferred)

- Proficiency in Excel, Canva, and basic HTML/WordPress editing

- Clear understanding of CPL, lead scoring, re-marketing, and funnel strategy

- Excellent communication, project management, and analytical skills

Good-to-Have:

- Exposure to BTL/MarTech domain or marketing SaaS tools

- Prior experience with automation tools like Zapier or Make

- Mass Communication, Advertising, or Marketing degree Read more