Brand Head - Luxury Brands Digital - FMCG

Job description
Looking for a Brand Head for Luxury Brands Digital for a MNC FMCG, based at Mumbai.

Post Grad in Marketing with 5-7 Years of post Qualification experiences handling the Marketing of a Luxury Brand is mandatory.

The KRA's :

- This role will enable you to work very closely with Distributors, Ecommerce Platforms, Zone Digital team, Finance and Internal Control teams, cross-functional IT teams.

- Define the strategic orientations and the Long Terms marketing plan for the Brand

- Monitor the portfolio performance including new launches, refresh of products and activation of core business

- Implement new launches and marketing mix strategies and create the right angle of attack locally to build integrated, engaging consumer brand experiences

- Develop and manage online brands and product campaigns to raise awareness of the brands. Ensure cross-media efficiency, close tracking of results, and issue recommendations based on that

- Mobilise and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy

- Monitor the local adaptation of communication materials (imagery, digital, point of sale)

- Manage AP budget and sales forecast for the category

- Place consumer's insights at the heart of the marketing and business model

- Launching and running its D2C platform

- Oversee the Brand's D2C platform sales. Monitor and enhance the online sales activity

- Ensure User Experience of the website including Design Aesthetics, Content, and Navigation, Branding / Marketing, Performance, checkout funnel and promotional campaigns

- Ensure that all ecommerce activity is consistent with the brand sense of purpose

- Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership.

- In case this of interest to you, please share your detailed resume, mentioning CTC.

- For any further clarity, please feel free to reach out to Sanjoy @ 90469-68619 Read more