Brand Account Planning Lead

ob Title: Account Planning Lead

???? Location: Mumbai

???? Experience: 4+ years

???? Department: Account Planning | Strategy | Client Servicing | Advertising

About Schbang

Schbang is a Creative Technology Transformation company, bringing together strategy, creativity, content, media, design, and technology to create business-changing solutions. We are an integrated team of thinkers and creators, working to deliver innovative solutions for brands that make it Schbang!

We’re looking for an experienced Brand Account Planning Lead to join our team and help create a lasting impact for our clients through strategic thinking, research, and execution of creative strategies.

Roles Responsibilities

As the Brand, Account Planning Lead, you will be responsible for developing long-term strategic plans that drive business value for our clients. You will play a key role in leading strategic initiatives and creative solutions, influencing client direction, and building successful campaigns.
• Strategic Planning Leadership
• Lead quarterly and annual planning for assigned brands, creating strategies that align with clients' business and marketing goals.
• Establish and execute integrated strategies that deliver significant business value for brands.
• Drive brand positioning, product launches, market penetration, and retention strategies through research and consumer understanding.
• Client Relationship Cross-Functional Coordination
• Serve as the main point of contact for clients to ensure strategic alignment between internal teams and external stakeholders.
• Foster a collaborative team culture built on trust, quality, and a growth mindset, ensuring the seamless execution of brand campaigns.
• Identify new client service opportunities, promoting cross-selling and strengthening relationships.
• Research Insight Generation
• Conduct primary and secondary research to provide valuable consumer insights and market trends, helping shape creative strategies.
• Constantly analyze competitive brands and industry trends, incorporating those insights into campaign strategies to keep brands ahead of the curve.
• Track campaign effectiveness by analyzing data, KPI Sheets, and performance metrics, providing actionable recommendations for optimization.
• Process Improvement Innovation
• Establish and optimize internal processes and systems, including KPI tracking, manpower mapping, and salary budgeting.
• Drive innovation by exploring new tools, processes, and automation techniques that improve operational efficiency and foster forward-thinking initiatives.
• Audit the services we provide and challenge the status quo to ensure continuous growth and improvement in strategy and client delivery.
• Team Leadership Development
• Lead and mentor a team of Account Planners, ensuring their professional growth while maintaining high-quality output.
• Develop PR opportunities that raise the company’s profile and contribute to building Schbang’s brand image.
• Oversee the Job Status Report (JSR) to track team progress and ensure timely delivery of campaigns.

Skills Qualifications
• 4+ years of experience in brand strategy, account planning, or integrated marketing (preferably within an agency environment).
• Proven track record of developing award-winning creative strategies based on research and consumer insights.
• Strong client servicing skills with the ability to manage and grow client relationships.
• Expertise in data analysis and translating it into actionable insights and strategies.
• Experience in brand positioning, product launches, and market penetration strategies.
• Excellent communication, leadership, and team collaboration skills.
• Strong knowledge of digital platforms and consumer behavior trends.
• Basic presentation skills and proficiency in Excel/Google Suite.

Why Join Schbang?

At Schbang, we believe in creativity without limits and are looking for like-minded strategists who thrive in a fast-paced, collaborative environment. As a Brand Account Planning Lead, you’ll have the opportunity to shape the future of brands while working with a dynamic and passionate team. Read more