Audience Segmentation Manager

Key Responsibilities"
• Apply marketing principles and campaign strategies to manage audience segmentation.
• Collaborate with marketing teams to understand campaign objectives and translate these into actionable audience segments.
• Communicate effectively with both technical and non-technical stakeholders.
• Adhere to industry standards for data handling, including PII data storage, transfer, and disposal procedures.
• Leverage AEP or Adobe Campaign Classic for segment creation, PII data handling compliance, and data governance.

This role requires a unique blend of marketing expertise, technical skills, and exceptional communication abilities. If you have a passion for marketing, a keen eye for detail, and a talent for communicating complex ideas, we want to hear from you. Read more