Associate Creative Director

Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Today, Only Much Louder businesses include -:

Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.

Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.

Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.

1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22

countries and teams in Russia, Poland, Nigeria and Japan.

GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

About the role:

OML’s agency team - the Global Creator Network is looking for an Associate Creative Director to drive our work at the intersections of all the opportunities that digital branded content represents.

You will be hands-on responsible for conceptualization, development and execution of campaigns and pitches. Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members – you must be able to operate autonomously as required while maintaining creative integrity.

The role requires the ability to dissect briefs; explain and present your point of view; and finally sell and defend your ideas, while remaining open to feedback and constructive criticism. This role is for you if you have a passion for using consumer insights to create bigger, better, and bolder campaigns.

Key responsibilities:
• Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches
• Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviors, and cultural trends
• Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.
• Very high awareness of pop-culture both on and off digital, and of the broader zeitgeist
• Confident in developing disruptive ideas for the brand - We want you to get the internet's attention
• Effectively plan creative solutions all through - concepting, writing and managing campaign output
• Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors
• Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases
• Work with the Business Development and campaigns teams to handle creds meetings, client engagement opportunities, etc
• Conduct brainstorming sessions with different teams, maintaining creative thinking to develop innovative and actionable creative initiatives
• Mentoring young creatives and helping them upskill and learn

Qualifications and Prior Experience:
• 8+ years of experience in building creative campaigns at a publisher, agency, brand or media house
• Understanding and past experience in strategising and creating integrated campaigns Proven experience with copy and concept development including digital ad films, long form content, short video formats, social-first storytelling etc
• Strong creative vision with an understanding of business objectives
• Proven experience in creating ideas for global or large regional brands.
• Expertise in social best practices across platforms.
• Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)
• Love entertainment and consume ridiculous amounts of content.
• Should be well adept with global Indian trends, formats and developments in advertising and branded content.
• Proven experience in building insight-driven solutions for brands across categories.
• Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist.
• Ability to work collaboratively with different teams and departments to create culture-shaping campaigns
• Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects. Read more