Amazon Marketing Executive – PPC Campaigns

Requirements:
• 1–2 years of experience in managing Amazon Ads campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
• Strong understanding of Amazon Advertising Console and campaign structures.
• Proficiency in campaign analysis tools (Amazon Advertising reports, Excel, Google Analytics, etc.).
• Ability to interpret campaign data and make informed optimization decisions.
• Strong communication and reporting skills.
• Proactive, analytical, and detail-focused mindset.
• Ability to work independently and collaboratively in a fast-paced environment.
Key Responsibilities:
• Campaign Management: Plan, create, and manage PPC campaigns across Amazon Sponsored Products, Sponsored Brands, and Sponsored Display ads to meet key KPIs such as sales targets, ACoS, and ROAS.
• Keyword Research Targeting: Conduct deep keyword research to identify high-performing and relevant search terms. Regularly refine targeting strategies to improve visibility and conversion rates.
• Ad Optimization: Collaborate with design and content teams to test and refine ad creatives, including copy, headlines, and visuals, for optimal performance.
• Bid Budget Management: Monitor daily ad spend, bids, and campaign performance. Implement smart bidding strategies to ensure cost-efficiency and high ROI.
• Performance Analysis: Analyze key performance metrics such as CTR, CPC, ACoS, impressions, and conversions. Generate regular performance reports and suggest actionable improvements.
• Product Launch Campaigns: Support new product launches with tailored PPC strategies that boost initial visibility and sales traction.
• Competitor Market Analysis: Track and benchmark competitor advertising strategies to stay ahead in the market. Leverage insights to refine campaign approaches.
• Policy Compliance: Ensure all campaigns adhere to Amazon’s advertising policies and account guidelines to maintain ad account health. Read more