Academic Marketing Manager

W. W. Norton & Company is seeking an Academic Marketing Manager to represent two key paperback series, the Norton Critical Editions and the Norton Library, as well as trade paperbacks that appeal to college Creative Writing instructors. Reporting to the Director, Paperbacks and Academic Marketing Strategy, the Academic Marketing Manager will have a unique opportunity to work across Norton's College and Trade Groups to raise awareness and increase course adoptions of these titles. Promotion for these series relies heavily on direct marketing campaigns, including email outreach, course research to help our targeted sampling strategy, digital marketing, hosting online events, social media marketing, and in some cases, account-based marketing. This role requires working closely and in full coordination with the college marketing research and strategy manager, who oversees marketing for the full college literature list, as well as Trade marketing and publicity colleagues. An ideal candidate will be an excellent writer with a strong interest in classic literature who will put those skills to use in building relationships with literature and creative writing instructors. They should be able to juggle multiple priorities, turn ideas into action, and regularly assess the efficacy of their campaigns to identify opportunities for improvement.

Essential Job Responsibilities:

Developing a list of targeted instructors from the BMG database for each assigned frontlist title.
Developing and executing email outreach campaigns for assigned titles each year, including drip campaigns for backlist titles.
Engaging with instructors who reply to emails, including sampling them copies of the book and following up after the books arrived.
Tracking opportunities in Salesforce, updating pipeline stages all the way to closed-won.
Analyzing efficacy of campaigns using campaign influence reports and adjusting based on data.
Creating landing pages to facilitate marketing campaigns.
Social media marketing to build and maintain awareness of each of the series assigned to this role and all of the relevant individual titles, both frontlist and backlist.
Running relevant Speakers Series events, including organizing, hosting, and follow up.
Working with the ad team on any relevant print pieces, swag, or catalogs.
Writing book detail page copy, including featured card copy, for relevant titles each year.
Creating the necessary marketing collateral needed for effective cross promotion with our literature anthologies of these titles on campus by the college sales team.
Attending academic conferences on behalf of these list(s).
Providing research to help with the targeted print sampling campaigns, which includes using the BMG database and researching individual instructors to identify if they are good targets for new titles.
Coordinating with the regional sales team on opportunities at great books/transformative texts programs across the country.
Work together with editorial on market research (running BMG reports, drafting and sending surveys, etc.)
Please note: this job description is not designed to cover all activities required of the employee.
Experience and Skills:

Required Qualifications:

Minimum of 3 to 5 years of experience in book marketing or sales, with a solid understanding of the book publishing landscape.
Love and extensive knowledge of classic literature.
Strong grasp of key marketing concepts and tools including email marketing, social media marketing, video, and search. Experience with Amazon marketing/Vendor Central is helpful.
Ability to collaborate as part of a larger team while working independently.
Exceptional verbal and written communication and copywriting skills.
Proficiency with Microsoft Office Suite required.
Familiarity with Salesforce, Pardot, Knak, or Hubspot is a plus.
Bachelor's degree.
Employment eligibility to work with W.W. Norton & Company in the US is required.
Must be able to work from Norton's New York City headquarters. This position is eligible for a hybrid work schedule of 3 days in the office and 2 days remote.
Compensation and Benefits*

Currently available benefits include:

Total compensation for this position is $60,000-65,000. All salaries and salary ranges posted by Norton may vary depending on experience, skills, location, and like considerations.
Generous paid time off, paid holidays, and summer Friday afternoons beginning in July
Generous health benefits, including PPO, EPO, and High Deductible (with HSA) medical insurance options, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, gym membership reimbursement, and more. Coverage for spouses, domestic partners, and dependent children is available.
Profit-Sharing and 401(k) benefit plan with discretionary contribution matching by employer
Disability and life insurances
FMLA, parental and other leave
Employee Assistance Program (for mental health, financial planning, and other needs)
Company-provided laptop
Employee discounts on Norton books
Limited matching of employee donations to select non-profit organizations
All policies and benefits described are subject to change at any time.

From: W.W. Norton & Company, Inc.