Vertical Marketing Manager, APJ

About the job:

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Position Summary

We are seeking a dynamic and collaborative Manager, Vertical Marketing to join our APJ regional marketing team. This role will lead the design, development, and deployment of high-impact content and sales training programs that strengthen our vertical go-to-market strategy and elevate commercial readiness. Work with diverse teams and experts to develop content that encourages team learning in key industries.

Key Responsibilities
• Develop Vertical Content Strategy: Lead the end-to-end planning and creation of compelling vertical-specific content (presentations, toolkits, battlecards, videos) aligned with strategic growth priorities.
• Customer-Centric Libraries: Maintain a high-quality, accessible repository of content tailored to workflows, buyer journeys, and regional needs.
• Persona Messaging Sales Guides: Define target personas and craft role-specific messaging and sales enablement assets.
• Launch Training Programs: Design and launch engaging, and scalable sales training formats (e.g., live sessions, self-paced modules, playbooks) that improve field enablement and cross-division pitching skills.
• Collaborate Across Teams: Partner closely with Country and Divisional Marketing Teams, Product Marketing, and Commercial Leaders to curate and deliver relevant content based on evolving market needs and customer workflows.
• Measure Impact: Track adoption, engagement, and effectiveness of content and training programs. Use data to optimize and iterate.
• Drive Process Excellence: Establish content calendars, version control, and feedback loops to ensure timely updates, legal compliance, and continuous improvement.

Minimum Requirements/Qualifications:
• Education: Master’s degree in life sciences, chemistry, or related fields.
• Experience: 6–8 years of experience in B2B marketing or product management, preferably in a global matrixed organization.
• Skills: Ability to translate complex scientific or technical concepts into clear, customer-centric content and messaging.
• Project Management: Strong project management skills and experience collaborating with cross-functional and regional collaborators.
• Communication: Excellent communication, critical thinking, and high attention to detail
• Adaptability: Self-motivated, adaptable, and effective in a dynamic, fast-paced environment.

At Thermo Fisher Scientific, we value collaboration, innovation, and personal growth. We provide our global teams with the resources needed to achieve individual career goals while successfully implementing solutions for some of the world's toughest challenges. Join us our ambitious mission to make the world a better place! Read more