YES BANK
Maharashtra
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13 hours ago
Full–time
Key Responsibilities :
• Develop and manage the monthly campaign calendar with objective of cross sell, activation and acquisition.
• Supervise the execution, monitoring and measurement of marketing campaigns and their success
• Improve new campaigns using data and feedback from existing and previous projects
• Focus on automation of various marketing projects across liabilities, cards and assets
• Management of customer onboarding and customer lifecycle management in partnership with product and campaigns stakeholders
• Managing the campaign platform and its effectiveness along with knowledge of adobe analytics/target and integrations.
• Work closely with the broader email team to analyze findings, identify trends and share course of action - results and best practices
• Responsible for getting the landing pages and automations for various campaign requests