Verified Job
Marketing
Trade Marketing Manager
Marketing
#799217
Remote / WFH
Intergrow Brands Private Limited
Job Description
Job description
Company Description Intergrow Brands Private Limited, part of Synthite Industries, entered the consumer foods space in 2013 with a focus on making everyday food more flavorful and enjoyable. Its flagship brand, Kitchen Treasures, rapidly became a leading name in branded spices and now has a strong global presence across GCC countries, the US, UK, Australia, Singapore, and other markets. In 2016, Intergrow expanded into gourmet offerings with Sprig, providing a wide range of premium baking products, spices, spreads, sauces, and flavorings.
Trade Marketing Manager
Key Responsibilities:
1. Retail Execution Management
· Lead the Merchandiser and Promoter teams.
· Tertiary sale ownership of Promoted outlets
· Drive growth in Merchandised outlets through flawless execution
· Conduct market visits and coach field teams.
· Improve execution quality through audits and reviews.
3. In-Store Visibility & Merchandising
· Drive visibility initiatives (POSM, displays, shelf share)
· Ensure planogram adherence across outlets
· Monitor execution quality in General Trade & Modern Trade
2. Trade and Shopper Marketing management
· Plan and implement shopper marketing activities aligned with business objectives
· Support secondary sales growth through drives and campaigns
· Execute Festive campaigns, in-store promotions, samplings and activations
· Ensure effective rollout of new product launches
4. Market Intelligence & Reporting
· Track competitor activities and market trends
· Provide actionable insights to improve visibility and sales
· Share timely reports on activation effectiveness
Key Requirements:
· Graduate / MBA in Marketing preferred
· 5–8 years of experience in FMCG trade marketing
· Strong exposure to Kerala market
· Experience in handling promoters & merchandisers
· Good leadership and execution skills
Company Description Intergrow Brands Private Limited, part of Synthite Industries, entered the consumer foods space in 2013 with a focus on making everyday food more flavorful and enjoyable. Its flagship brand, Kitchen Treasures, rapidly became a leading name in branded spices and now has a strong global presence across GCC countries, the US, UK, Australia, Singapore, and other markets. In 2016, Intergrow expanded into gourmet offerings with Sprig, providing a wide range of premium baking products, spices, spreads, sauces, and flavorings.
Trade Marketing Manager
Key Responsibilities:
1. Retail Execution Management
· Lead the Merchandiser and Promoter teams.
· Tertiary sale ownership of Promoted outlets
· Drive growth in Merchandised outlets through flawless execution
· Conduct market visits and coach field teams.
· Improve execution quality through audits and reviews.
3. In-Store Visibility & Merchandising
· Drive visibility initiatives (POSM, displays, shelf share)
· Ensure planogram adherence across outlets
· Monitor execution quality in General Trade & Modern Trade
2. Trade and Shopper Marketing management
· Plan and implement shopper marketing activities aligned with business objectives
· Support secondary sales growth through drives and campaigns
· Execute Festive campaigns, in-store promotions, samplings and activations
· Ensure effective rollout of new product launches
4. Market Intelligence & Reporting
· Track competitor activities and market trends
· Provide actionable insights to improve visibility and sales
· Share timely reports on activation effectiveness
Key Requirements:
· Graduate / MBA in Marketing preferred
· 5–8 years of experience in FMCG trade marketing
· Strong exposure to Kerala market
· Experience in handling promoters & merchandisers
· Good leadership and execution skills
