Trade Marketing Manager

Company Description Intergrow Brands Private Limited, part of Synthite Industries, entered the consumer foods space in 2013 with a focus on making everyday food more flavorful and enjoyable. Its flagship brand, Kitchen Treasures, rapidly became a leading name in branded spices and now has a strong global presence across GCC countries, the US, UK, Australia, Singapore, and other markets. In 2016, Intergrow expanded into gourmet offerings with Sprig, providing a wide range of premium baking products, spices, spreads, sauces, and flavorings.

Trade Marketing Manager

Key Responsibilities:

1. Retail Execution Management

· Lead the Merchandiser and Promoter teams.

· Tertiary sale ownership of Promoted outlets

· Drive growth in Merchandised outlets through flawless execution

· Conduct market visits and coach field teams.

· Improve execution quality through audits and reviews.

3. In-Store Visibility & Merchandising

· Drive visibility initiatives (POSM, displays, shelf share)

· Ensure planogram adherence across outlets

· Monitor execution quality in General Trade & Modern Trade

2. Trade and Shopper Marketing management

· Plan and implement shopper marketing activities aligned with business objectives

· Support secondary sales growth through drives and campaigns

· Execute Festive campaigns, in-store promotions, samplings and activations

· Ensure effective rollout of new product launches

4. Market Intelligence & Reporting

· Track competitor activities and market trends

· Provide actionable insights to improve visibility and sales

· Share timely reports on activation effectiveness

Key Requirements:

· Graduate / MBA in Marketing preferred

· 5–8 years of experience in FMCG trade marketing

· Strong exposure to Kerala market

· Experience in handling promoters & merchandisers

· Good leadership and execution skills