Sr. Social Marketing Manager, AWS Social Media

DESCRIPTION

The AWS Global Social Media Team is looking for an experienced social marketer to join our team and support company-wide social marketing motions. This role will be responsible for partnering with a variety of internal subject matter experts and stakeholder teams to develop social marketing strategies, create content, and execute social campaigns. This role will play a vital role in shaping how customers experience and interact with the AWS brand and our services across the AWS social portfolio.

Key job responsibilities
Develop social marketing strategies and end-to-end execution of campaigns across the AWS social portfolio.

Work with internal subject matter experts to gather requirements, develop campaign concepts, and develop bar raising social content (both high-touch, highly produced and UGC-style) on an ongoing basis aligned to business priorities.

Manage recurring meetings across multiple stakeholders to ensure we are creating a thriving social experience for customers aligned to business priorities.

Develop and implement comprehensive social media strategies aligned with business objectives that help shape the perception of the AWS brand and our services.

Execute social campaigns standalone and as part of multi-channel advertising efforts.

Manage and oversee the day-to-day operations of social media channels, including editorial calendar prioritization, content creation, publishing, and community management.

Partner with external media agencies and social media platforms, while seeking out new and emerging social platforms.

Actively monitor performance data, define and implement campaign-specific goals, strategies, content requirements, and intended outcomes with internal stakeholder groups.

Own the rhythm of a business motions associated with your campaigns, content, and programs.

A day in the life
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.



Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional

BASIC QUALIFICATIONS

6+ years of professional non-internship marketing experience
6+ years of experience creating content specifically designed for social platforms
6+ years of developing and formally implementing social media strategies
6+ years of experience working with content creators and influencers at scale
PREFERRED QUALIFICATIONS

Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
Experience creating technical-focused social media content
Experience with AWS products and a deep familiarity with our portfolio of services
Experience building, executing, and scaling marketing campaigns and programs
Experience leveraging AI tools and software in legacy workstreams

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site. Read more