Sr. Art Director

Senior Art Director Role Summary:

Leverage your expertise to elevate our internal branding efforts, ensuring Lemon Yellow's visual identity shines as brightly as the experiences we craft for clients. Conceptualize and execute impactful campaigns across digital, print, and experiential channels, driving consistency and memorable design moments.
Key Responsibilities
• Lead creative direction for Lemon Yellow's internal brand initiatives, including marketing campaigns, value-driven content, recruitment visuals, and event storytelling.
• Develop compelling narratives showcasing our work, people, and culture through social media, website, presentations, and offline collaterals.
• Maintain a cohesive brand aesthetic and values in every creative output, from digital to print to environmental design.
Collaboration Communication
• Work closely with cross-functional teams like HR, Marketing, and Business to bring alive culture programs, hiring campaigns, workshops, and events through visually engaging content.
• Collaborate with writers, designers, SEO specialists, strategists, and mentors to develop cohesive brand narratives that resonate with both internal and external audiences.
• Present ideas and visual directions confidently to internal stakeholders, incorporating feedback while upholding design integrity.
• Foster strong creative partnerships within the team and cultivate a culture of innovation and high-quality output.
Team Leadership Mentorship
• Lead and mentor the internal marketing team, including Content Creators, Social Media Managers, SEO Specialists, and Designers.
• Support team members' creative growth through regular feedback, brainstorming sessions, and knowledge sharing.
• Ensure team alignment on project goals, timelines, and execution quality, creating a collaborative and high-performing environment.
Quality Execution
• Oversight of design and production for all visual assets used internally, ensuring consistency, quality, and timeliness.
• Maintenance and enforcement of design standards across channels, from social media creatives to internal presentations to branded merchandise.
Branding Strategy
• Evolve Lemon Yellow's brand identity to ensure it remains relevant, fresh, and reflective of our design-first approach.
• Conduct internal brand audits and research competitive benchmarks to inform branding improvements and innovations.
• Develop and maintain brand guidelines, toolkits, and templates to facilitate consistent communication and effectiveness among internal teams.
Client Branding Support
• Contribute to select client branding projects, offering design direction, critique, and visual inputs to elevate final creative output.
• Collaborate with project teams to build client brand identities, campaign narratives, and visual systems, leveraging expertise in storytelling and design excellence.
• Bring best practices from internal branding efforts to inform and inspire external client-facing work, maintaining high creative standards across the board.
What We Offer
• A chance to work on diverse projects, testing skills across industries and gaining exposure to various sectors.
• An opportunity to be the voice of the agency, with creativity determining and portraying who Lemon Yellow is across channels.
• A carefully curated culture promoting fun and fulfillment, prioritizing personal, professional, mental, and physical welfare.
About Us

Lemon Yellow LLP is a user-centred UI/UX design agency based in Thane, Maharashtra, with international operations and a passionate team committed to designing digital happiness. If you believe in crafting content that simplifies users' lives, this is the right place for you. Read more