Verified Job
Marketing
Specialist Marketing - Brand & Campaigns
Marketing
#41583
Remote / WFH
Insurance Australia Group
Job Description
At IAG, were ready for you. We're the largest general insurance group in Australia and New Zealand. Our family of brands turns the IAG purpose of making your world a safer place into action by helping everyday Aussies and New Zealanders, supporting their ambitions and making insurance accessible.
Step into a role where great ideas come to life through powerful, integrated campaigns. As the Marketing Specialist, Brand& Campaigns supporting brands such as CGU and WFI, youll turn strategy into real market activity, delivering integrated campaigns that resonate with brokers, partners and small business customers. Youll work across brand, product and sponsorship activity, connecting channels and teams to create consistent, high-quality outcomes. With a strong growth agenda underway, this is a chance to get hands-on, work at pace and help shape how campaigns are delivered in a more focused, commercially driven way.
This is a permanent full-time role based in Gadigal Country (Darling Park 2, Sydney), Meanjin (Brisbane) or Naarm (Melbourne).
What You'll Do
Deliver integrated marketing campaigns end-to-end, translating strategy and propositions into coordinated activity that drives awareness, engagement and demand across key segments
Activate brand and campaign narratives across channels including digital, social, communications, events and media to ensure consistent and compelling customer experiences
Manage campaign delivery from brief through to execution, coordinating stakeholders, agencies and timelines to deliver high-quality outcomes efficiently
Execute sponsorships and events with strong attention to detail, maximising impact before, during and after activation across multiple touchpoints
Monitor and optimise campaign performance using a test and learn approach, applying insights to continuously improve effectiveness and outcomes
Collaborate across marketing and business teams to ensure campaigns are aligned, connected and focused on delivering measurable commercial results
What You'll Bring
Experience delivering integrated campaigns across multiple channels, with a focus on outcomes and continuous improvement
Ability to translate strategy into clear, engaging campaign execution that resonates with customers and partners
Strong coordination and stakeholder management skills, working confidently across teams and agency partners
Good understanding of brand storytelling and how to bring propositions to life in market
Proven ability to manage competing priorities in a fast paced environment with attention to detail
A curious mindset with a willingness to test, learn and adapt to improve campaign performance
What We Offer
Boosted superannuation with 13% as standard.
20 days annual leave + 5 days MyLeave (extra leave for whats important to you).
Work from home and many more flexibility options with myFlex.
Up to 50% off personal insurance, including home and motor insurance.
Partner discounts on private health insurance, tech& appliances, and many more.
Industry-leading 20 weeks paid parental leave.
Access to LinkedIn Learning, the award-winning IAG Academy, study assistance and secondment opportunities.
employment type eligibility criteria apply
Applications close: Saturday 20 June 2026 11:59PM AEST
Adjustments and Support
If you require any support or adjustments to participate equitably in our recruitment process, we encourage you to reach out to [email protected] for a confidential conversation.
More About Us
As part of IAG you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day and grow your career beyond the expected. Thats not just words. Its our people promise. We're ready for you with unexpected opportunities for your career, your work-life and your ability to make a difference. We celebrate all viewpoints shaped by life experiences and culture, and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities. We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.
Step into a role where great ideas come to life through powerful, integrated campaigns. As the Marketing Specialist, Brand& Campaigns supporting brands such as CGU and WFI, youll turn strategy into real market activity, delivering integrated campaigns that resonate with brokers, partners and small business customers. Youll work across brand, product and sponsorship activity, connecting channels and teams to create consistent, high-quality outcomes. With a strong growth agenda underway, this is a chance to get hands-on, work at pace and help shape how campaigns are delivered in a more focused, commercially driven way.
This is a permanent full-time role based in Gadigal Country (Darling Park 2, Sydney), Meanjin (Brisbane) or Naarm (Melbourne).
What You'll Do
Deliver integrated marketing campaigns end-to-end, translating strategy and propositions into coordinated activity that drives awareness, engagement and demand across key segments
Activate brand and campaign narratives across channels including digital, social, communications, events and media to ensure consistent and compelling customer experiences
Manage campaign delivery from brief through to execution, coordinating stakeholders, agencies and timelines to deliver high-quality outcomes efficiently
Execute sponsorships and events with strong attention to detail, maximising impact before, during and after activation across multiple touchpoints
Monitor and optimise campaign performance using a test and learn approach, applying insights to continuously improve effectiveness and outcomes
Collaborate across marketing and business teams to ensure campaigns are aligned, connected and focused on delivering measurable commercial results
What You'll Bring
Experience delivering integrated campaigns across multiple channels, with a focus on outcomes and continuous improvement
Ability to translate strategy into clear, engaging campaign execution that resonates with customers and partners
Strong coordination and stakeholder management skills, working confidently across teams and agency partners
Good understanding of brand storytelling and how to bring propositions to life in market
Proven ability to manage competing priorities in a fast paced environment with attention to detail
A curious mindset with a willingness to test, learn and adapt to improve campaign performance
What We Offer
Boosted superannuation with 13% as standard.
20 days annual leave + 5 days MyLeave (extra leave for whats important to you).
Work from home and many more flexibility options with myFlex.
Up to 50% off personal insurance, including home and motor insurance.
Partner discounts on private health insurance, tech& appliances, and many more.
Industry-leading 20 weeks paid parental leave.
Access to LinkedIn Learning, the award-winning IAG Academy, study assistance and secondment opportunities.
employment type eligibility criteria apply
Applications close: Saturday 20 June 2026 11:59PM AEST
Adjustments and Support
If you require any support or adjustments to participate equitably in our recruitment process, we encourage you to reach out to [email protected] for a confidential conversation.
More About Us
As part of IAG you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day and grow your career beyond the expected. Thats not just words. Its our people promise. We're ready for you with unexpected opportunities for your career, your work-life and your ability to make a difference. We celebrate all viewpoints shaped by life experiences and culture, and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities. We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.
