Social Media & PR Coordinator- job post Stonz Wear
Job Description
About Stonz
At Stonz, we believe in creating products that are designed specifically for kids not just
shrunken-down versions of adult gear. From footwear to outerwear, everything we design is engineered for children ages 0 6, built to last, and made with care. Our mission is to empower families to explore the world comfortably, safely, and sustainably.
Role Overview
*Only candidates with a social media portfolio will be considered*
The Social Media & PR Coordinator will be responsible for building brand awareness,
strengthening community engagement, and positioning Stonz as a trusted leader in kid's footwear and apparel . This role blends creative content production (video and static), storytelling, and relationship-building across social platforms, influencer collaborations, and media outlets. The Coordinator will manage the day-to-day execution of the brand's digital presence and PR initiatives while proactively proposing fresh content ideas and formats that drive engagement, support campaign objectives, and ensure the brand remains dynamic, relevant, and engaging for parents, partners, and press.
Key Responsibilities
Social Media ~ 60%
Lead the creation of high-quality video content (Reels, TikToks, short-form storytelling), demonstrating a strong eye for Stonz's brand aesthetic and translating it into original, on-brand video concepts and proposals.
Own the planning and development of Stonz's social media content calendar across platforms (Instagram, TikTok, Facebook, LinkedIn, and Pinterest), translating monthly product priorities from the Brand & Marketing Manager into a strategic mix of content buckets and formats that ensure balanced, brand-aligned storytelling.
