Social Media & Marketing Coordinator
Job Description
Reports to: Managing Director
Classification: Non-Exempt
Salary: $50,000 annually
Location Requirement: Los Angeles County residency required
Work Arrangement: Hybrid (Approximately 80% Virtual / 20% In-Person)
Travel: Occasional evening and weekend availability required to support programs, launches, graduations, retreats, speaking engagements, conferences, and community events.
About DYDLI
DYDLI is a mission-driven, founder-led organization committed to advancing and empowering women leaders through transformational educational and leadership experiences.
As a growing and evolving organization, our work environment is collaborative, fast-paced, and purpose-driven. Team members should be adaptable, resourceful, and comfortable operating in an environment where priorities may evolve, new opportunities emerge quickly, and continuous improvement is encouraged.
We value individuals who take initiative, embrace ownership, contribute solutions, and thrive while balancing strategic thinking with hands-on execution in support of the organization's mission and impact.
The Dr. Yasmin Davidson Leadership Institute advances human-centered leadership, emotional intelligence, graciously assertive communication, and transformational development for women, students, executives, entrepreneurs, and institutions. The Institute's work includes leadership programs, executive education, women's empowerment initiatives, entrepreneurship programs, AI-supported professional development, and organizational transformation.
We believe that becoming a better human makes you a better leader.
Position Summary
The Social Media & Marketing Coordinator is responsible for supporting the visibility, storytelling, marketing execution, and digital communications of the Dr. Yasmin Davidson Leadership Institute and its affiliated leadership programs.
This role serves as a brand amplifier, content creator, storyteller, and marketing support partner within a founder-led, mission-driven organization. The Coordinator helps ensure that the Institute's programs, events, partnerships, thought leadership, participant stories, and organizational impact are communicated through professional, engaging, and mission-aligned content across digital platforms.
The position includes social media management, content creation, email marketing, program promotion, event visibility, and support for the thought leadership and public presence of Dr. Yasmin Davidson. The successful candidate will help translate leadership programs, events, participant experiences, and educational content into compelling communications that increase visibility, engagement, and impact.
This is an ideal role for someone who enjoys both creativity and organization. While social media management is an important part of the position, the role extends beyond content posting to include storytelling, marketing coordination, event support, and helping communicate the impact of transformational leadership work.
The ideal candidate is creative, organized, proactive, detail-oriented, and comfortable managing multiple projects in a collaborative, fast-paced environment.
Because the Institute hosts in-person programs, launches, graduations, retreats, speaking engagements, and community events, candidates must reside in Los Angeles County and be available to attend select in-person events as needed.
Key Responsibilities
1. Social Media Management & Content Creation
Create, schedule, and publish a minimum of 3–5 social media posts per week.
Repurpose existing content into reels, graphics, quote cards, carousels, short-form videos, and captions.
Maintain a consistent and professional brand voice across platforms.
Coordinate and maintain a social media content calendar.
Monitor engagement, comments, messages, and audience activity.
Assist with community engagement.
Identify timely content opportunities aligned with the Institute's voice, mission, programs, and audience.
Support visibility across LinkedIn, Instagram, Facebook, YouTube, and other relevant channels.
2. Marketing & Communications Support
Create and schedule e-blasts, newsletters, event announcements, and program communications.
Support marketing for program launches, speaking engagements, podcasts, retreats, conferences, graduations, and special events.
Coordinate marketing timelines and campaign deliverables.
Assist with basic website updates, including program dates, announcements, bios, testimonials, media mentions, and event information.
Maintain organized digital folders for marketing assets, photos, videos, logos, bios, program descriptions, and branded templates.
Support consistency across email, social media, website, and event communications.
Proofread marketing content for clarity, accuracy, tone, grammar, and formatting.
3. Executive Brand & Thought Leadership Support
Pull powerful quotes, insights, stories, and teaching moments from speeches, workshops, interviews, videos, podcasts, and written materials.
Repurpose founder content into social media posts, articles, newsletters, quote graphics, short videos, and thought leadership content.
Help position Dr. Yasmin Davidson as a thought leader, author, executive educator, leadership expert, and human-centered leadership architect.
Support content that reflects the Institute's core messages, including emotional intelligence, graciously assertive leadership, women's leadership, self-advocacy, transformation, and "Better Human, Better Leader."
Organize founder content so it can be easily reused across platforms, campaigns, presentations, and communications.
