Senior Trade Marketing Manager

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

AI at SharkNinja

At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
About the Role

We are a social-first business, revolutionising how retail marketing is approached, and we are looking for a Senior Retail (Trade) Marketing Manager to lead our Pureplay vertical across the UK & ROI. Leading a team across our five pureplay retail channels, all three of our brands (Shark, Shark Beauty and Ninja) and a portfolio of 39 product categories, you will own Retail Media Planning and Trade Marketing Strategy for the vertical, bring a sharp commercial lens to everything we do, be our senior marketing relationship for the retailers, and partner closely with Sales and the wider marketing community to unlock growth. Social-first collaboration is a growing and exciting part of the remit. If it is not yet your strength, we will help you build it.

Here are some of the EXCITING things you’ll get to do:
Strategy & Planning

Lead the Pureplay vertical against ambitious growth targets, owning the number and advising the business on how that growth will be unlocked across retail media and trade marketing.
Lead Retail Media and Trade Marketing strategy and planning for the vertical across the full marketing funnel: setting the standard for what good looks like, guiding your team’s planning, calendar and prioritisation, aligning UKI execution with global objectives, and deploying investment where it drives the strongest commercial return.
Be the senior, retailer-facing marketing lead for the vertical, building and progressively deepening relationships with the senior marketing contacts within your retailers, and using them to shape joint plans, unlock opportunities and position SharkNinja as a priority partner.
Act as the sense-check on the viability of what the Strategy, Sales & Analytics (SSnA) and Sales teams propose: probing, collaborating and keeping a helicopter view to ensure full-funnel plans (including promotional and launch events across the year) are joined up, deliver the commercial volume objectives set by SSnA, align to the SKUs and volumes secured by Sales, and keep marketing investment where it needs to be. Develop and own the digital-channel Joint Business Plans with Sales.
Align plans with the Brand Media and Integrated Marketing Communications (IMC) teams to maximise the efficiency and impact of total marketing investment, working with them to adjust plans where necessary due to commercial or operational blocks.
Champion data- and AI-driven commercial planning to sharpen investment decisions, forecasting and prioritisation.
Commercial, Social & Growth

Bring a commercial lens to everything the team does, spotting opportunities and gaps, developing retailer campaigns and propositions that turn existing and incremental marketing budget into substantial uplifts in product orders and strong return on investment, and partnering and leading with your Sales counterparts (including the Senior Sales Director, Pureplay) and retailers on these conversations.
Champion social-first collaborations with our retail partners (influencer, organic social and affiliate), amplified through wider full funnel (on and offsite) retailer-owned media activations to build reach, engagement and conversion.
Own the digital shelf and content excellence agenda (PDPs, brand stores, search and content) and ensure flawless GTM and NPD support, with assets, listings and launch readiness delivered in time and aligned to launch dates.
Lead the vertical’s presence at selected physical retailer events, partnering with Retail Excellence (Field & Branded Display) and agencies to deliver brand