Senior Marketing Executive ()

Expandus Business Coaching Pvt. Ltd. is a business coaching company that has been helping entrepreneurs for over 12 years, primarily in the IT and manufacturing sectors, to grow and scale their businesses.
We provide structured mentoring, strategic guidance, and practical systems to improve sales, marketing, operations, finance and overall business performance.
Our focus is on helping business owners build predictable growth, increase profitability, and create sustainable, scalable businesses.
Role Purpose :
The core purpose of the Senior Executive - Digital Marketing is to build a B2 B lead-generation system that brings in a steady flow of business leads using content, ads, and marketing funnels.
Create and manage a strong marketing setup (team, tools, and vendor partners) that turns audience understanding into more leads, engagement, and sales.
Location : This is a full-time "Work From Office" position at Koregaon Park, Pune, Maharashtra (If you are currently not located in Pune, then please do not apply)
Prior Experience Required :
3-5 years of experience in B2 B marketing, with a strong focus on lead generation, content, and performance marketing.
Hands-on experience building and scaling funnels across Linked In, Instagram, Email, and Paid Ads, preferably in IT services, coaching, or consulting businesses.
Educational Experience Expected :
Graduate in any field from a recognized university.
An MBA in Marketing or a related field is preferred.
Relevant certifications in digital marketing, performance marketing, or marketing automation (e.g., Google Ads, Meta Blueprint, Hub Spot) are mandatory.
Additional training in AI-driven marketing, content strategy, or conversion optimization will be a key deciding factor.
Skills Required For This Position :
Robust strategic thinking, communication, and data-driven decision-making skills, with the ability to connect marketing efforts to business outcomes.
Ability to manage teams, vendors, and multiple p