Senior Conference and Events Sales Coordinator £31,000 p/a

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Event Management Jobs
1 month
United Kingdom
England
Birmingham Get directions →
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ID: 806668
Published 1 month ago by De Vere
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Birmingham, England, United Kingdom
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Full job description
The Grand Hotel Birmingham
Birmingham’s Grand Hotel on Colmore Row is housed in one of the city’s most iconic buildings.

This landmark Grade II* listed building has been brought back to life combining beautifully restored classic and original Victorian features with modern service and style that compliments a vibrant and diverse Birmingham in the 21st century.

The Grand Hotel features 185 bedrooms and extraordinary suites, a glamorous cocktail bar, a buzzing New York style restaurant, and eight magnificent meeting and event rooms - as well as the spectacular, Louis XIV-style Grand Ballroom.

Senior Conference and Events Sales Coordinator £31,000 p/a
We have an exciting and rare opportunity to join our Conference Events Sales team. This role will establish and develop personal contact with all our Conference Event guests, ensuring their event needs are met in addition to ensuring hotel commercial targets and budgets are met. An exciting role in which you will work closely with the Conference Events Sales Office Reservations Manager and Assistant Conference Events Sales Office Manager, assisting in overseeing the hotels commercial diary and ensuring we develop, coach and nurture our people at all opportunities.

What Will You Do? (Not Limited To)


Handle enquiries via phone, email third-party websites and sending out proposals to Grand standard – Predominantly high profile/high value/high complexity bookings with include Key Agents (volume and value).
Assist with the management the department's day-to-day operations and activities, whereas implementation of the selling strategy yields meetings and events space
Ensure the highest standards of Event Management are in place including building relationships with new/existing customers in order to secure rollover business
Ensure the Conference Events Sales Coordinators are developed effectively and generate a culture of high-quality standards for relationship building, customer service, selling techniques, billing, proposals and processing contracts
Assist in the mentoring/training of new and current employees.
Confidently negotiate with clients to ensure the business is won whilst still remaining commercially viable
Conduct show rounds to Grand standard in order to wow the client and secure business
Collate final details for all events and producing function sheets, ensuring that all client’s requirements are fully communicated to all departments.
Arrange and lead pre-event communication meetings with high value and high profile bookings (Ensuring the team are doing the same with their events/clients)
Be well informed about the market and industry. Capitalising on the latest trends to ensure the hotel is maximising all revenue streams and event delivery.
Monitor and action all requests received via hotel website and all online channels – demonstrate effective distribution and diary management skills by allocating enquiries via central inbox to the team.
Take responsibility for the distribution of the hotel’s sales enquiries inbox 2 days per week; coaching effected diary management to ensure rates and revenues are optimised and yielded at all opportunities.
Responsibility for the distribution of any outstanding activities (past dates) to the team and provide support where required.
Carry out a 3-day block check daily to ensure pick up/release of outstanding inventory to re-sale where required.
Become the department champion for the lead on competitor analysis via calls and board spotting monthly.
Completing the ‘2-day conference checker daily’ to distribute to all ops users to ensure all payments and information is correctly captured for that time period
Be the departments Take5 (post event call) champion, implementing a procedure along with ASOM for the team to follow. Capturing relative feedback and re-books.
Take an active role in the creation and drive of monthly departmental conversion days
Ideal candidate


Demonstrate strong leadership skills to effectively coach and motivate the team to achieve high level of perform and exceed targets
Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
Excellent selling capability and an ability and desire to coach selling techniques to fellow colleagues
Excellent organisational and planning skills
Accountability and Resilience for the role at hand
Have a warm and welcoming personality with the ability to adapt to the needs of the guests whilst creating a delightful and memorable experience
Be a strong communicator.
Possess excellent organisational and planning skills with a keen eye for detail and the ability to thrive under pressure
Used to and comfortable working to targets and delivering results under pressure.

Benefits:

Competitive colleague and friend family rates for overnight stays at the hotel
50% employee discounts on food and beverage at hotel outlets
Access to our exclusive benefits portal, which includes extensive discounts on retail, travel and leisure activities
Employee Referral scheme, get financially rewarded for introducing a friend or family member to our team
Free meals on duty in our dining facilities
Access to Hospitality Action, our Employee Assistance programme with 24/7 health and wellbeing support
Rewards and recognition for living and breathing our company values
Monthly employee recognition and rewards programme
Regular team appreciation events, including regular employee parties throughout the year
Career development opportunities – including access to apprenticeship programmes
Use of Wagestream financial wellbeing platform, allowing instant access to your pay
Uniform provided Read more

Published on 2025/09/10. Modified on 2025/09/10.

Description

Full job description
The Grand Hotel Birmingham
Birmingham’s Grand Hotel on Colmore Row is housed in one of the city’s most iconic buildings.

This landmark Grade II* listed building has been brought back to life combining beautifully restored classic and original Victorian features with modern service and style that compliments a vibrant and diverse Birmingham in the 21st century.

The Grand Hotel features 185 bedrooms and extraordinary suites, a glamorous cocktail bar, a buzzing New York style restaurant, and eight magnificent meeting and event rooms - as well as the spectacular, Louis XIV-style Grand Ballroom.

Senior Conference and Events Sales Coordinator £31,000 p/a
We have an exciting and rare opportunity to join our Conference Events Sales team. This role will establish and develop personal contact with all our Conference Event guests, ensuring their event needs are met in addition to ensuring hotel commercial targets and budgets are met. An exciting role in which you will work closely with the Conference Events Sales Office Reservations Manager and Assistant Conference Events Sales Office Manager, assisting in overseeing the hotels commercial diary and ensuring we develop, coach and nurture our people at all opportunities.

What Will You Do? (Not Limited To)


Handle enquiries via phone, email third-party websites and sending out proposals to Grand standard – Predominantly high profile/high value/high complexity bookings with include Key Agents (volume and value).
Assist with the management the department's day-to-day operations and activities, whereas implementation of the selling strategy yields meetings and events space
Ensure the highest standards of Event Management are in place including building relationships with new/existing customers in order to secure rollover business
Ensure the Conference Events Sales Coordinators are developed effectively and generate a culture of high-quality standards for relationship building, customer service, selling techniques, billing, proposals and processing contracts
Assist in the mentoring/training of new and current employees.
Confidently negotiate with clients to ensure the business is won whilst still remaining commercially viable
Conduct show rounds to Grand standard in order to wow the client and secure business
Collate final details for all events and producing function sheets, ensuring that all client’s requirements are fully communicated to all departments.
Arrange and lead pre-event communication meetings with high value and high profile bookings (Ensuring the team are doing the same with their events/clients)
Be well informed about the market and industry. Capitalising on the latest trends to ensure the hotel is maximising all revenue streams and event delivery.
Monitor and action all requests received via hotel website and all online channels – demonstrate effective distribution and diary management skills by allocating enquiries via central inbox to the team.
Take responsibility for the distribution of the hotel’s sales enquiries inbox 2 days per week; coaching effected diary management to ensure rates and revenues are optimised and yielded at all opportunities.
Responsibility for the distribution of any outstanding activities (past dates) to the team and provide support where required.
Carry out a 3-day block check daily to ensure pick up/release of outstanding inventory to re-sale where required.
Become the department champion for the lead on competitor analysis via calls and board spotting monthly.
Completing the ‘2-day conference checker daily’ to distribute to all ops users to ensure all payments and information is correctly captured for that time period
Be the departments Take5 (post event call) champion, implementing a procedure along with ASOM for the team to follow. Capturing relative feedback and re-books.
Take an active role in the creation and drive of monthly departmental conversion days
Ideal candidate


Demonstrate strong leadership skills to effectively coach and motivate the team to achieve high level of perform and exceed targets
Strong analytical skills to understand key business indicators and competitive trends and develop approaches to these challenges
Excellent selling capability and an ability and desire to coach selling techniques to fellow colleagues
Excellent organisational and planning skills
Accountability and Resilience for the role at hand
Have a warm and welcoming personality with the ability to adapt to the needs of the guests whilst creating a delightful and memorable experience
Be a strong communicator.
Possess excellent organisational and planning skills with a keen eye for detail and the ability to thrive under pressure
Used to and comfortable working to targets and delivering results under pressure.

Benefits:

Competitive colleague and friend family rates for overnight stays at the hotel
50% employee discounts on food and beverage at hotel outlets
Access to our exclusive benefits portal, which includes extensive discounts on retail, travel and leisure activities
Employee Referral scheme, get financially rewarded for introducing a friend or family member to our team
Free meals on duty in our dining facilities
Access to Hospitality Action, our Employee Assistance programme with 24/7 health and wellbeing support
Rewards and recognition for living and breathing our company values
Monthly employee recognition and rewards programme
Regular team appreciation events, including regular employee parties throughout the year
Career development opportunities – including access to apprenticeship programmes
Use of Wagestream financial wellbeing platform, allowing instant access to your pay
Uniform provided
De Vere
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