Verified Job
Marketing
Product Marketing Manager
Marketing
#316352
Remote / WFH
Job Description
The role of Product Marketing Management is responsible for introducing new products or services and enhanced products or services to the external marketplace. They also ensure that the Sales function is informed, trained and enabled to sell the product or service.
This is a people management role, responsible for the day to day operations of a Marketing team(s). They coach, mentor, develop and motivate the team(s) to succeed in their roles and achieve organisational goals and objectives.
Key Skills:
Digital Marketing, Product experience , IT infrastructure ,B2B product marketing,
Market Research, Branding, Segmentation, Targeting & Positioning, Tactical Marketing Strategy and GTM strategies in multiple B2B industries, Content marketing through whitepaper, blogs, sales enablement collaterals.
Key role and responsibilities:
• Develop and implement a value proposition and messaging strategy for products in the assigned portfolio
• Manage the conversion of the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product
• Oversee the articulation of product propositions to clients and internal stakeholders, such as sales and consulting teams
• Analyse the competitive landscape and identify the competitive differentiation of NTT’s product against competitor products
• Drive market positioning programmes and activities that are product related, thereby clearly positioning the company and the product in the market.
• Oversee and manage the development and distribution of market-facing content and materials
• Provide thought leadership content and whitepapers that supports the positioning of the product
• Ensure the existence of required communication, training and other collateral that will enable the sales force to sell a particular product
• Define the content for and ensure the development of client collateral and sales tools, marketing programmes and sales programmes
• Ensure that there are coaching programmes and support to teach the sales force the best ways of positioning and selling the product
• Proactively support their sales colleagues by participating in product presentations and demonstrations
• Collaborate with the Product Management to develop and provide collateral, training and sales incentives that will encourage our sales partners to promote and sell our product
• Define regional marketing strategies and programmes for specific products as aligned to the global strategy
• Develop product go-to-market programmes, initiatives and campaigns to drive awareness, interest and demand for the product.
• Plan the launch of new products and product releases.
• Ensure that the integration of regional launch plans with the broader NTT strategy, communications calendar and go-to-market focus events
• Conduct primary market research in the form of competitive, segment and client behaviour
• Monitor competitive products and contribute to strategies on methods to counter competitive activity
• Monitor product relevance in the context of changing market conditions and client dynamics
• Contribute to the development of the regional strategy and management of marketing programmes that drive the demand for their products
• Drive new business opportunities and identify areas for growth
• Ensure that marketing reviews are conducted to investigate the success of marketing initiatives and programmes
• Use the outcome of the marketing reviews to recommend alternative and corrective actions to address any identified gaps
• Develop and manage a product marketing budget and ensure that all product marketing initiatives are delivered within the budget
• Ensure that all operational activities comply with organisational requirements for quality management, legal stipulations and general duty of care
• Provide access to the relevant tools and systems to enable effective team performance
• Assign, monitor and coordinate work assignments and activities
Knowledge, skills and attributes
• Ability to interact effectively with a variety of internal and external stakeholders by using their good collaboration and engagement skills
• Good business and commercial acumen
• Sound interpersonal skills to drive campaigns, value propositions and marketing messages
• Action orientated and ability to meet deadlines consistently
• Strong project management skills
• Excellent technical writing skills
• Strategic thinking ability with a creative flair
• Display a high level of detail consciousness by closely monitoring work progress in order to produce the required results
• Ability to build a cohesive team and to manage people effectively
• Ability to coach and develop the team
• An ability to balance and plan the short-term and long-term actions of the team
• The ability to manage time effectively while setting the tone of the team through modelling and leadership
• Ability to implement sustainable and practical solutions in the business
• Ability to present information in a clear, concise manner
• Good analytical ability and display strong attention to detail
• Specialist knowledge of product marketing methodologies and best practices
• Knowledge and understanding of all relevant industry standards
• Ability to interact with a variety of internal team members at different levels in the organisation
• Solid presentation skills
• Excellent written and verbal communications skills
• Ability to work with and manage many projects within the required deadlines
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
Academic qualifications and certifications:
• Bachelor’s degree or equivalent in business, marketing, communication or relevant field
•
This is a people management role, responsible for the day to day operations of a Marketing team(s). They coach, mentor, develop and motivate the team(s) to succeed in their roles and achieve organisational goals and objectives.
Key Skills:
Digital Marketing, Product experience , IT infrastructure ,B2B product marketing,
Market Research, Branding, Segmentation, Targeting & Positioning, Tactical Marketing Strategy and GTM strategies in multiple B2B industries, Content marketing through whitepaper, blogs, sales enablement collaterals.
Key role and responsibilities:
• Develop and implement a value proposition and messaging strategy for products in the assigned portfolio
• Manage the conversion of the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product
• Oversee the articulation of product propositions to clients and internal stakeholders, such as sales and consulting teams
• Analyse the competitive landscape and identify the competitive differentiation of NTT’s product against competitor products
• Drive market positioning programmes and activities that are product related, thereby clearly positioning the company and the product in the market.
• Oversee and manage the development and distribution of market-facing content and materials
• Provide thought leadership content and whitepapers that supports the positioning of the product
• Ensure the existence of required communication, training and other collateral that will enable the sales force to sell a particular product
• Define the content for and ensure the development of client collateral and sales tools, marketing programmes and sales programmes
• Ensure that there are coaching programmes and support to teach the sales force the best ways of positioning and selling the product
• Proactively support their sales colleagues by participating in product presentations and demonstrations
• Collaborate with the Product Management to develop and provide collateral, training and sales incentives that will encourage our sales partners to promote and sell our product
• Define regional marketing strategies and programmes for specific products as aligned to the global strategy
• Develop product go-to-market programmes, initiatives and campaigns to drive awareness, interest and demand for the product.
• Plan the launch of new products and product releases.
• Ensure that the integration of regional launch plans with the broader NTT strategy, communications calendar and go-to-market focus events
• Conduct primary market research in the form of competitive, segment and client behaviour
• Monitor competitive products and contribute to strategies on methods to counter competitive activity
• Monitor product relevance in the context of changing market conditions and client dynamics
• Contribute to the development of the regional strategy and management of marketing programmes that drive the demand for their products
• Drive new business opportunities and identify areas for growth
• Ensure that marketing reviews are conducted to investigate the success of marketing initiatives and programmes
• Use the outcome of the marketing reviews to recommend alternative and corrective actions to address any identified gaps
• Develop and manage a product marketing budget and ensure that all product marketing initiatives are delivered within the budget
• Ensure that all operational activities comply with organisational requirements for quality management, legal stipulations and general duty of care
• Provide access to the relevant tools and systems to enable effective team performance
• Assign, monitor and coordinate work assignments and activities
Knowledge, skills and attributes
• Ability to interact effectively with a variety of internal and external stakeholders by using their good collaboration and engagement skills
• Good business and commercial acumen
• Sound interpersonal skills to drive campaigns, value propositions and marketing messages
• Action orientated and ability to meet deadlines consistently
• Strong project management skills
• Excellent technical writing skills
• Strategic thinking ability with a creative flair
• Display a high level of detail consciousness by closely monitoring work progress in order to produce the required results
• Ability to build a cohesive team and to manage people effectively
• Ability to coach and develop the team
• An ability to balance and plan the short-term and long-term actions of the team
• The ability to manage time effectively while setting the tone of the team through modelling and leadership
• Ability to implement sustainable and practical solutions in the business
• Ability to present information in a clear, concise manner
• Good analytical ability and display strong attention to detail
• Specialist knowledge of product marketing methodologies and best practices
• Knowledge and understanding of all relevant industry standards
• Ability to interact with a variety of internal team members at different levels in the organisation
• Solid presentation skills
• Excellent written and verbal communications skills
• Ability to work with and manage many projects within the required deadlines
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Working knowledge of web analytics tools (Google Analytics, WebTrends)
Academic qualifications and certifications:
• Bachelor’s degree or equivalent in business, marketing, communication or relevant field
•
