Verified Job
Marketing
Performance Marketing Specialist (Google & Meta Ads)
Marketing
#660453
Remote / WFH
Job Description
LOCATION: Ahmedabad (On-Site)
EMPLOYMENT TYPE: Full-time
EXPERIENCE REQUIRED: 3–6 years
ABOUT THE ROLE:
We are looking for a Performance Marketing Specialist with strong hands-on experience in Google Ads and Meta Ads. This role is for someone who understands funnels, intent, and performance optimization, and can think beyond surface-level metrics like CPL.
You will be responsible for owning paid campaigns end-to-end, focusing on lead quality, ROI, and business outcomes, while also supporting organic social media planning as a secondary responsibility.
KEY RESPONSIBILITIES:
PAID ADVERTISING (Primary Responsibility)
• Plan, launch, and optimize campaigns on Google Ads (Search and basic Performance Max) and Meta Ads
• Manage budgets and improve performance based on intent-driven optimization
• Analyze audience behavior, creatives, and funnel performance to improve lead quality
• Run A/B tests on creatives, hooks, messaging, and targeting
• Track and analyze performance using GA4, pixels, and conversion events
• Collaborate with internal teams to optimize landing pages and overall funnel flow
EMPLOYMENT TYPE: Full-time
EXPERIENCE REQUIRED: 3–6 years
ABOUT THE ROLE:
We are looking for a Performance Marketing Specialist with strong hands-on experience in Google Ads and Meta Ads. This role is for someone who understands funnels, intent, and performance optimization, and can think beyond surface-level metrics like CPL.
You will be responsible for owning paid campaigns end-to-end, focusing on lead quality, ROI, and business outcomes, while also supporting organic social media planning as a secondary responsibility.
KEY RESPONSIBILITIES:
PAID ADVERTISING (Primary Responsibility)
• Plan, launch, and optimize campaigns on Google Ads (Search and basic Performance Max) and Meta Ads
• Manage budgets and improve performance based on intent-driven optimization
• Analyze audience behavior, creatives, and funnel performance to improve lead quality
• Run A/B tests on creatives, hooks, messaging, and targeting
• Track and analyze performance using GA4, pixels, and conversion events
• Collaborate with internal teams to optimize landing pages and overall funnel flow
