Paid Media Specialist

Paid Media Specialists are responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display and social advertising strategies across both B2B and B2C business.

Paid Media Specialists are typically responsible for creating and optimizing paid media channels to support the digital department in their growth goals.

Paid Media Specialists help drive growth and success for organizations on digital platforms. Their role is important as it is an integral part of the development and management of having an effective digital strategy as well as effective media buying.
• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Defining, measuring, and evaluating relevant paid media KPIs
• Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Overseeing and managing the overall budget for paid media
• Conducting in-depth keyword and website research, ad grouping and audience targeting
• Maintaining knowledge of industry best practices and new technologies

Requirements
• Bachelor's degree in marketing, advertising, business, or a related field.
• Proven experience in managing and optimizing paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Strong analytical skills with the ability to interpret complex data and draw actionable insights.
• Proficiency in campaign tracking and analytics tools (e.g., Google Analytics, Google Tag Manager).
• Knowledge of digital advertising best practices, industry trends, and platform-specific features.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines.
• Detail-oriented with strong organizational and multitasking abilities.
• Certifications in relevant advertising platforms (e.g., Google Ads certifications) are a plus.

Total work Experience - 2 year (preferred)

Job Type: Full-time

Salary: ₹18,000.00 - ₹25,000.00 per month

Benefits:
• Provident Fund

Schedule:
• Day shift
• Weekend availability

Supplemental pay types:
• Commission pay
• Overtime pay
• Performance bonus

Ability to commute/relocate:
• Kolkata - 700156, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Experience:
• total work: 1 year (Preferred)

Work Location: One location

Speak with the employer
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