Responsibilities: Develop and execute comprehensive product marketing strategies to drive product adoption, growth, and revenue. Conduct market research and competitive analysis to identify target markets, customer needs, and market trends. Define and articulate the product's value proposition and positioning in the market. Create compelling product messaging and marketing content, such as product descriptions, sales collateral, and presentations. Collaborate with product management and development teams to influence product roadmap decisions and ensure market requirements are met. Develop go-to-market plans for new product launches, including pricing, distribution, and promotional strategies. Enable the sales team by providing them with the necessary training, tools, and resources to effectively sell the product. Work closely with marketing communications teams to execute marketing campaigns, including digital marketing, advertising, and events. Analyze market and customer data to gain insights, monitor product performance, and make data-driven recommendations for product improvements or enhancements. Stay informed about industry trends, competitor activities, and customer feedback to anticipate market changes and adjust marketing strategies accordingly. Qualifications: Bachelor's or Master's degree in marketing, business administration, or a related field. Proven experience in product marketing or related roles, preferably within the same industry. Strong understanding of product management principles and practices. Excellent communication and presentation skills, with the ability to effectively convey complex product concepts to both technical and non-technical audiences. Analytical mindset with the ability to interpret market and customer data to make strategic decisions. Strong project management skills with the ability to manage multiple priorities and meet deadlines. Collaborative and cross-functional mindset, with the ability to work effectively with teams across the organization. Knowledge of marketing and sales automation tools and platforms. Familiarity with product lifecycle management and go-to-market strategies. Passion for technology and a keen interest in staying up-to-date with the latest industry trends and advancements. Job Types: Full-time, Regular / Permanent Salary: ₹18,000.00 - ₹28,000.00 per month Benefits: - Food provided Schedule: - Day shift - Monday to Friday Supplemental pay types: - Shift allowance Ability to commute/relocate: - Chandigarh, Chandigarh: Reliably commute or planning to relocate before starting work (required