Verified Job
Marketing
Marketing Platform Auto Analyst (Navi)
Marketing
#39681
Remote / WFH
Important Business
Job Description
Skill required: Marketing Operations - Salesforce Marketing Cloud
Designation: Marketing Platform Auto Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global skilled services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit
What would you do? What are the key objectives and expectations from this role? The GBS CRM Marketing Automation Executive is the hands-on operational owner responsible for the accurate and compliant execution of automated customer journeys within an assigned area. Reporting to the Area Consumer Experience Manager, this role is expected to manage omnichannel campaign setup, deploy consumer segmentation, and execute campaigns. The focus is on flawless execution, strict adherence to global governance, and ensuring all regional marketing efforts leverage the CRM platform to drive engagement. What is the direct impact of this role on the team or organization? This role s primary impact is guaranteeing the timely, accurate, and compliant delivery of all regional automated campaigns / communications, which directly influences customer engagement and conversion rates. The Executive ensures the integrity of marketing automated campaign deliverables and optimization, by scaling A/B testing and incorporating learnings to improve business results and standards. By serving as the expert in execution, they free up the Are
Designation: Marketing Platform Auto Analyst
Qualifications:Any Graduation
Years of Experience:3 to 5 years
About Accenture
Accenture is a global skilled services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit
What would you do? What are the key objectives and expectations from this role? The GBS CRM Marketing Automation Executive is the hands-on operational owner responsible for the accurate and compliant execution of automated customer journeys within an assigned area. Reporting to the Area Consumer Experience Manager, this role is expected to manage omnichannel campaign setup, deploy consumer segmentation, and execute campaigns. The focus is on flawless execution, strict adherence to global governance, and ensuring all regional marketing efforts leverage the CRM platform to drive engagement. What is the direct impact of this role on the team or organization? This role s primary impact is guaranteeing the timely, accurate, and compliant delivery of all regional automated campaigns / communications, which directly influences customer engagement and conversion rates. The Executive ensures the integrity of marketing automated campaign deliverables and optimization, by scaling A/B testing and incorporating learnings to improve business results and standards. By serving as the expert in execution, they free up the Are
