Verified Job
Marketing
Marketing Communications Manager
Marketing
#724376
Remote / WFH
pacific development corporation ltd
Job Description
Company Description Pacific Development Corporation Ltd. is a privately owned conglomerate with over 30 years of experience across real estate, shopping centres, hospitality, education, and healthcare. With more than 50 landmark projects, including Pacific Mall Tagore Garden and the Mall of Dehradun, the group has built a strong reputation for trust, quality, and commitment. The company is expanding rapidly across Tier-I and Tier-II cities, with Pacific Mall Jaipur opening in October 2026 as a major retail and lifestyle destination
Role Description We are seeking a sharp, strategic marketing professional to lead the Marketing & Communications expert for a premium mall launching in Jaipur. The role demands end-to-end ownership of above-the-line communication — from media planning and creative development to PR and on-ground campaign delivery. The ideal candidate is a big-picture thinker who can also roll up their sleeves and execute with precision.
Key Responsibilities :
• Own the annual ATL marketing calendar — publication houses, radio campaigns, print inserts, and integrated digital extensions — aligned to the mall's commercial milestones and footfall targets.
• Lead media planning and buying in partnership with agency partners: channel selection, reach & frequency optimisation, budget allocation, and post-buy analysis across Jaipur and regional markets.
• Drive end-to-end creative coordination — write sharp briefs, coordinate with the internal creative team, meet timelines, review and approve all ATL output across formats (briefs storyboards, copy, and artwork) to ensure brand consistency.
• Strong creative sensibility — able to critically evaluate creative work, give constructive feedback and push for output that is both on-brand and market-relevant.
• Manage press releases, communications, media interactions, and crisis communication protocols in close coordination with PR team
• Plan and execute integrated campaign launches by coordinating across ATL, PR, social, and on-ground teams to ensure cohesive messaging and timing.
• Track campaign performance using defined KPIs (Reach, share of voice, press clippings, footfall growth) and present data-backed reviews and optimisation plans to the management.
• Oversee the marketing communications budget with rigorous cost control, vendor negotiations, and timely billing reconciliation.
• Champion the mall's brand voice across all consumer-facing communications — ensuring tone, visual identity, and messaging standards.
• · Work collaboratively in planning, coordination and on ground execution of mall events , campaigns , activations and special projects by providing cross functional support.
Role Description We are seeking a sharp, strategic marketing professional to lead the Marketing & Communications expert for a premium mall launching in Jaipur. The role demands end-to-end ownership of above-the-line communication — from media planning and creative development to PR and on-ground campaign delivery. The ideal candidate is a big-picture thinker who can also roll up their sleeves and execute with precision.
Key Responsibilities :
• Own the annual ATL marketing calendar — publication houses, radio campaigns, print inserts, and integrated digital extensions — aligned to the mall's commercial milestones and footfall targets.
• Lead media planning and buying in partnership with agency partners: channel selection, reach & frequency optimisation, budget allocation, and post-buy analysis across Jaipur and regional markets.
• Drive end-to-end creative coordination — write sharp briefs, coordinate with the internal creative team, meet timelines, review and approve all ATL output across formats (briefs storyboards, copy, and artwork) to ensure brand consistency.
• Strong creative sensibility — able to critically evaluate creative work, give constructive feedback and push for output that is both on-brand and market-relevant.
• Manage press releases, communications, media interactions, and crisis communication protocols in close coordination with PR team
• Plan and execute integrated campaign launches by coordinating across ATL, PR, social, and on-ground teams to ensure cohesive messaging and timing.
• Track campaign performance using defined KPIs (Reach, share of voice, press clippings, footfall growth) and present data-backed reviews and optimisation plans to the management.
• Oversee the marketing communications budget with rigorous cost control, vendor negotiations, and timely billing reconciliation.
• Champion the mall's brand voice across all consumer-facing communications — ensuring tone, visual identity, and messaging standards.
• · Work collaboratively in planning, coordination and on ground execution of mall events , campaigns , activations and special projects by providing cross functional support.
