Manager, Brand Marketing

Position Summary
At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work.

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If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun…. then please keep reading!

Our Perks:
Fantastic employee discount on all Samsung products
Competitive Salary and Performance based incentive plan for all levels
Employer paid Medical and Dental coverage from day one
Group RRSP plan that helps you save for the future
Free on-site gym to get your sweat on
Subsidized Cafeteria; including free Starbucks coffee/latte machine
4-day in-office work schedule Monday through Thursday – with Friday remaining a flex day to work remotely
Tuition Reimbursement to keep you learning/Access of Samsung U for 24/7 online learning
Employee Referral program- we want great talent like you!
Virtual Pet Care-to ensure the well-being and health of your beloved furry companions!
Additional Well Being Days for better work life-balance!

The Marketing Manager is responsible for the creation and execution of marketing communications, promotions, programs and events in support of DA divisional goals for both Samsung Electronics Digital Appliances and Dacor Canada. Working with the Product and Sales teams, this position will understand the marketing objectives that need to be achieved and then work with internal stakeholders within DA, Corporate Marketing, Marketing Agencies and channel partners, to create the deliverables that achieve SECA marketing and SECA business objectives. While the position will focus on marketing communications, the incumbent needs to be flexible enough to work on ad hoc marketing programs, as the needs of the business arise.
Role and Responsibilities
Essential Duties and Responsibilities:
Integrated Marketing Communications: Product Launch Planning and execution for Samsung DA and Dacor (55%)
Determine key messaging and positioning and key messaging for product and services launches
Lead launch team that includes internal and external stakeholders, including the Product Team, SEA (Samsung Electronics America) HQ counterparts
Create communications and programs that support these product and services launches, including but not limited to:
Channel materials
Advertising materials for end users and channel use
Social media messaging and programs
Public Relations messaging and strategy
Experiential and/or assisted selling programs
CRM Communications
Online materials and resources
Be responsible for reviewing any materials and or messaging related to the launch to ensure consistency and alignment with positioning
Act as the champion for brand integrity and compliance in all materials
Ensure all reviews and approvals are gained (legal, partners, brands, etc.)
Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process
Provide liaison with HQ, SEA or third parties to source marketing assets
Brief agencies and ensure work is delivered as specified
Review key programs to ensure ROI targets are achieved
Channel Marketing Support for Communications and Programs (25%)
Support the creation, adaptation, and review for communications and programs that leverage the communication channels created by national retail and dealer channels (i.e. flyers magazines, online assets, etc...)
Ensure that tactics meet the program objectives and Masterbrand tone manner
Sign-off on any communication elements to ensure alignment to the product or program strategy
Act as the champion for brand style and compliance on all materials
Support the channels with materials as required to deliver channel programs through an appropriate online tool
This position will work with the retail and channel teams to deliver richer integration of the key messages
This position will collaborate with the Merchandising to ensure a high degree of compliment between the out of store and in-store communications and activities, that support our key product launches
Review all communication elements to ensure alignment to the product strategy, as well as branding
Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process
CE (HE/DA/EBD) Cross-Divisional Programming (20%)
Lead select ATL/BTL strategic campaigns outside of direct product launches/similar with the broader CE Marketing team focused on cross-divisional project management, strategy development/plan execution and third party business relations – i.e. joint business planning across CE for key customers/accounts
Work as the respective CE representative on larger corporate programs
Find opportunities for CE to maximize ROI for corporate sponsorship programs
Skills and Qualifications
Requirements
Education:
Post-Secondary Education in Business or Marketing preferred
Knowledge:
Strong proficiency in Excel, Word, PowerPoint and other MS Office applications
Digital marketing platforms (for example, social media channels)
Basic comprehension of French is preferred but not mandatory
Experience:
A minimum of 5-7 years' work experience in a marketing role preferred
Experience must include proven performance in creative brief writing; original adapted advertising creative media plan development
Experience must include digital marketing
Samsung is an equal employment opportunity employer.
Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.
We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.
Please note that we reserve the right to remove or modify job postings at any time.
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