• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers and thought leaders
• Plan, implement and manage public relations programs
• Plan and budget for PR events, programs and initiatives
• Attend relevant events for networking and business purposes
• Develop content ideas and write and curate content
• Research relevant industry experts, competitors, target audience and users
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies and influencers
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels