Influencer Marketing (Communications Agency)
Job Description
Experience: 3-5 years
Location: Mumbai
Job Role
• Collaborating with marketing managers to develop campaign strategies that align with business goals Identify and build relationships with prominent influencers and thought leaders
• Creating content that resonates with target audiences based on research, demographics, psychographics, and other data sources
• Planning and implementing promotional activities such as contests and giveaways to engage followers and drive participation in campaigns
• Develop content ideas and write and curate content Identifying and contacting potential influencers who have large followings in target markets
• Measuring the effectiveness of campaigns by analyzing data from social media platforms such as Facebook or Twitter
• Participating in meetings with brand managers to discuss campaign objectives and strategy
• Creating a team of influencers on social media platforms to promote brands or products
• Attend relevant events for networking and business purposes
Required Skills and Qualifications
• Bachelor’s degree in marketing, communications, or related field
• 2+ years’ experience in influencer marketing from F&B, hospitality, Liquor and lifestyle.
• Proven track record of successful influencer marketing campaigns
• Excellent writing, editing, and proofreading skills
• Strong attention to detail
• Superb organizational and time-management skills
• Creative thinker with the ability to come up with innovative ideas
• Negotiation skills needed to get the best value deal
