Head of Marketing
Job Description
Exciting opportunity to join a top tier personal injury law firm and combine strategic planning with hands-on execution!
What you'll do:
As the Head of Marketing, you will have ownership of the firm's marketing strategy, creative execution, advertising investments, brand development, market presence, social media, and community engagement
Develop and execute the firm's annual marketing strategy
Lead creative design initiatives including digital, print, outdoor advertising, video, collateral, and brand assets
Own the firm's creative direction and ensure consistency of messaging, visual identity, and brand standards
Oversee planning, negotiation, placement, and performance of media buys including television, radio, billboards, sponsorships, and community marketing initiatives
Manage agency relationships, media vendors, production partners, designers, videographers, and consultants
Oversee website content, social media strategy, digital presence, and reputation management
Own the marketing budgets, advertising expenditures, and return on investment across marketing initiatives
Analyze campaign performance, brand visibility, audience engagement, and marketing effectiveness
Develop and maintain reporting dashboards, recurring reporting processes, vendor scorecards and provide regular marketing performance updates to executive leadership
Support community engagement, sponsorships, events, public relations, and referral development initiatives
Compensation
Base Salary: $150,000 – $220,000k
Benefits
Medical, Dental, and Vision Insurance
401(k) with Company Match
Unlimited Time Off – In your cover letter tell us your favorite vacation spot
Dog-Friendly Campus
Supportive Team Environment
Hybrid role
Friday Happy Hour
Requirements:
What you'll bring:
Bachelor’s degree in Marketing, Communications, Business, Graphic Design, or related field preferred
Three (3) or more years of progressive marketing leadership experience
Experience managing creative design, advertising campaigns, and media buying
Strong understanding of television, radio, billboard, digital, and community-based advertising
Experience overseeing creative development from concept through execution
Strong project management, vendor management, and organizational skills
Ability to balance strategic planning with hands-on execution
Experience analyzing marketing performance and making data-driven decisions
Experience within legal services, professional services, healthcare, or other service-based industries preferred
You will possess these Core Values:
Committed - fearless, driven, accountable, resilient
Mindful – prudent, critical thinking, results oriented problem solvers
Agile – continually improve, love to learn, flexible
Collaborative – kind, authentic, FUN, team player who loves to win
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