Verified Job
Accounting - Finance
Growth Marketing Manager – Lead Generation & Brand Growth
Accounting - Finance
#705373
Remote / WFH
Job Description
Growth Marketing Manager – Lead Generation & Brand Growth
Location: Ahmedabad (Work from Office)
Working Hours: 10:00 AM – 7:00 PM
Working Days :Monday To Saturday
Salary: ₹9 to ₹12 LPA
Company: Vishram International Services (VIS)
Reports To: Sr. Operations Manager
Notice period : 15 days accepted
Role Summary
We are hiring a Growth Marketing Manager who will take full ownership of digital lead generation, brand positioning, and revenue outcomes.
This is not a social media or posting role.
You will be responsible for building and managing a complete lead generation system while ensuring all marketing efforts are aligned with strong brand messaging and conversion outcomes.
Your performance will be measured by leads generated, cost efficiency, and contribution to revenue.
Key Responsibilities
Own and execute digital lead generation across Google Ads, Meta Ads, and WhatsApp campaigns
Plan, launch, and optimize high-intent campaigns focused on generating qualified parent and student leads
Build and manage end-to-end funnels including landing pages, webinar funnels, and lead magnets
Take ownership of messaging across:
• Landing pages
• Ad creatives
• Webinar funnels
Continuously improve cost per lead, lead quality, and conversion rates
Manage and direct internal team members who are directly connected with social media
Ensure all content and creatives are aligned with campaign performance and conversion goals
Set up and monitor conversion tracking, pixels, and CRM integrations
Analyze daily performance and take action on budgets, targeting, and creatives
Work closely with counseling and operations teams to improve lead-to-application conversion
Brand & Content Direction
Define and maintain consistent brand positioning across all campaigns and platforms
Develop content strategy aligned with parent decision journey (trust, safety, cost, outcomes)
Guide internal team on:
• When and What content to create
• Messaging direction
• Campaign alignment
Build trust-driven assets, including:
• Testimonials
• Success stories
• Case studies
Ensure all communication reflects a strong, consistent, and credible brand
Organic Growth Responsibility
Work on long-term organic lead generation through YouTube and SEO-driven content
Build assets that generate inbound leads without paid spend over time
Mandatory Expectations
You must take full ownership of lead generation and performance numbers without supervision
You must think in terms of revenue, not just leads or impressions
You must create your own workflow so nothing gets missed
You must have strong attention to detail and commitment to execution
You must identify problems and fix them without waiting for instructions
KPI (Non-Negotiable)
Generate consistent daily leads with controlled cost per lead
Continuously improve campaign performance and conversion rates
Build scalable and repeatable lead generation systems
Contribute directly to applications and revenue growth
Required Experience
Minimum 6+ years of experience in performance marketing or digital lead generation
Hands-on experience with Google Ads (Search campaigns mandatory)
Strong experience with Meta Ads Manager
Experience working with landing pages, funnels, and conversion optimization
Experience managing or coordinating with content and creative teams
What Will Make You a Strong Fit
You have worked in a lead generation or service-based business
You understand the difference between generating leads and generating revenue
You are comfortable working in a high accountability environment
You take ownership and deliver outcomes without constant follow-up
Job Type: Full-time
Pay: ₹900,000.00 - ₹1,200,000.00 per year
Education:
• Bachelor's (Preferred)
Experience:
• Performance marketing: 6 years (Required)
Location:
• Ahmedabad, Gujarat (Required)
Work Location: In person
Location: Ahmedabad (Work from Office)
Working Hours: 10:00 AM – 7:00 PM
Working Days :Monday To Saturday
Salary: ₹9 to ₹12 LPA
Company: Vishram International Services (VIS)
Reports To: Sr. Operations Manager
Notice period : 15 days accepted
Role Summary
We are hiring a Growth Marketing Manager who will take full ownership of digital lead generation, brand positioning, and revenue outcomes.
This is not a social media or posting role.
You will be responsible for building and managing a complete lead generation system while ensuring all marketing efforts are aligned with strong brand messaging and conversion outcomes.
Your performance will be measured by leads generated, cost efficiency, and contribution to revenue.
Key Responsibilities
Own and execute digital lead generation across Google Ads, Meta Ads, and WhatsApp campaigns
Plan, launch, and optimize high-intent campaigns focused on generating qualified parent and student leads
Build and manage end-to-end funnels including landing pages, webinar funnels, and lead magnets
Take ownership of messaging across:
• Landing pages
• Ad creatives
• Webinar funnels
Continuously improve cost per lead, lead quality, and conversion rates
Manage and direct internal team members who are directly connected with social media
Ensure all content and creatives are aligned with campaign performance and conversion goals
Set up and monitor conversion tracking, pixels, and CRM integrations
Analyze daily performance and take action on budgets, targeting, and creatives
Work closely with counseling and operations teams to improve lead-to-application conversion
Brand & Content Direction
Define and maintain consistent brand positioning across all campaigns and platforms
Develop content strategy aligned with parent decision journey (trust, safety, cost, outcomes)
Guide internal team on:
• When and What content to create
• Messaging direction
• Campaign alignment
Build trust-driven assets, including:
• Testimonials
• Success stories
• Case studies
Ensure all communication reflects a strong, consistent, and credible brand
Organic Growth Responsibility
Work on long-term organic lead generation through YouTube and SEO-driven content
Build assets that generate inbound leads without paid spend over time
Mandatory Expectations
You must take full ownership of lead generation and performance numbers without supervision
You must think in terms of revenue, not just leads or impressions
You must create your own workflow so nothing gets missed
You must have strong attention to detail and commitment to execution
You must identify problems and fix them without waiting for instructions
KPI (Non-Negotiable)
Generate consistent daily leads with controlled cost per lead
Continuously improve campaign performance and conversion rates
Build scalable and repeatable lead generation systems
Contribute directly to applications and revenue growth
Required Experience
Minimum 6+ years of experience in performance marketing or digital lead generation
Hands-on experience with Google Ads (Search campaigns mandatory)
Strong experience with Meta Ads Manager
Experience working with landing pages, funnels, and conversion optimization
Experience managing or coordinating with content and creative teams
What Will Make You a Strong Fit
You have worked in a lead generation or service-based business
You understand the difference between generating leads and generating revenue
You are comfortable working in a high accountability environment
You take ownership and deliver outcomes without constant follow-up
Job Type: Full-time
Pay: ₹900,000.00 - ₹1,200,000.00 per year
Education:
• Bachelor's (Preferred)
Experience:
• Performance marketing: 6 years (Required)
Location:
• Ahmedabad, Gujarat (Required)
Work Location: In person
