Verified Job
Marketing
Growth and Performance Marketing Analyst/Manager (Delhi Location, US Shift)
Marketing
#741415
Remote / WFH
The Kaptive
Job Description
Analyst - Growth and Performance Marketing Manager
Qualification: Bachelor's or Master's Degree in Finance, Business Administration, or a related discipline
Experience: 3-7 years
Location: New Delhi (WFH can be allowed for candidates with Base Location as Delhi)
Shift : US Shift (10 PM IST - 6 AM IST)
About The Kaptive
The Kaptive is a specialist consulting and operations firm helping FinTechs, Financial Institutions, and high-growth startups build scalable Finance, Risk, Compliance, and Operations functions.
We work with clients across the US, UK, Australia, and India, helping them build efficient business processes using data, technology, and operational excellence.
About the Role
We're looking for a curious, analytical, and highly driven Growth and Performance Analyst to support one of our fast-growing US-based clients.
This is a hands-on leadership role. You'll work directly with the founders and be responsible for building the marketing function from the ground up.Working Hours: US Shift (9:00 PM – 6:00 AM IST)
What You'll Own
Brand & Go-to-Market
• Define and strengthen PATV's brand positioning, messaging, and communication.
• Develop and execute marketing plans for new product launches.
• Own the complete marketing journey from launch through the first 90 days.
• Ensure consistent brand identity across all online and offline touchpoints.
Growth & Performance Marketing
• Plan and execute paid campaigns across Meta, Google, YouTube, LinkedIn, and emerging channels.
• Continuously optimize customer acquisition cost (CAC), ROAS, and campaign performance.
• Run A/B tests across creatives, messaging, landing pages, and customer journeys.
• Build and scale acquisition funnels that convert awareness into qualified leads and customers.
Content, SEO & Community
• Lead content strategy across Instagram, Facebook, LinkedIn, YouTube, blogs, and SEO.
• Build an organic content engine focused on product education, storytelling, and customer engagement.
• Manage creator, influencer, affiliate, and user-generated content programs.
• Grow and engage the PATV community across digital platforms.
Lifecycle Marketing
• Build customer engagement journeys across Email, WhatsApp, Push Notifications, and other retention channels.
• Improve activation, retention, and repeat engagement through personalized communication.
• Own email marketing performance, deliverability, segmentation, and campaign optimization.
Qualification: Bachelor's or Master's Degree in Finance, Business Administration, or a related discipline
Experience: 3-7 years
Location: New Delhi (WFH can be allowed for candidates with Base Location as Delhi)
Shift : US Shift (10 PM IST - 6 AM IST)
About The Kaptive
The Kaptive is a specialist consulting and operations firm helping FinTechs, Financial Institutions, and high-growth startups build scalable Finance, Risk, Compliance, and Operations functions.
We work with clients across the US, UK, Australia, and India, helping them build efficient business processes using data, technology, and operational excellence.
About the Role
We're looking for a curious, analytical, and highly driven Growth and Performance Analyst to support one of our fast-growing US-based clients.
This is a hands-on leadership role. You'll work directly with the founders and be responsible for building the marketing function from the ground up.Working Hours: US Shift (9:00 PM – 6:00 AM IST)
What You'll Own
Brand & Go-to-Market
• Define and strengthen PATV's brand positioning, messaging, and communication.
• Develop and execute marketing plans for new product launches.
• Own the complete marketing journey from launch through the first 90 days.
• Ensure consistent brand identity across all online and offline touchpoints.
Growth & Performance Marketing
• Plan and execute paid campaigns across Meta, Google, YouTube, LinkedIn, and emerging channels.
• Continuously optimize customer acquisition cost (CAC), ROAS, and campaign performance.
• Run A/B tests across creatives, messaging, landing pages, and customer journeys.
• Build and scale acquisition funnels that convert awareness into qualified leads and customers.
Content, SEO & Community
• Lead content strategy across Instagram, Facebook, LinkedIn, YouTube, blogs, and SEO.
• Build an organic content engine focused on product education, storytelling, and customer engagement.
• Manage creator, influencer, affiliate, and user-generated content programs.
• Grow and engage the PATV community across digital platforms.
Lifecycle Marketing
• Build customer engagement journeys across Email, WhatsApp, Push Notifications, and other retention channels.
• Improve activation, retention, and repeat engagement through personalized communication.
• Own email marketing performance, deliverability, segmentation, and campaign optimization.
