Junior Amazon Ad Specialist/Performance marketing
Job Description
About the Role
We are looking for an Amazon Performance Marketing Specialist with strong hands-on experience in Amazon PPC and D2C/E-commerce. The ideal candidate should have experience managing Amazon Ads for the Indian market, with a proven track record of campaign optimization, scaling, and driving profitable growth.
Key Responsibilities
• Conduct keyword research using Amazon Brand Analytics, Search Query Performance, Helium 10, DataHawk, and other tools.
• Identify high-volume, high-converting, long-tail, competitor, branded, and category keywords.
• Set up and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Video campaigns.
• Build and manage Auto, Manual, Keyword, Product, and Category Targeting campaigns.
• Optimize bids, budgets, keywords, ASIN targeting, placements, and campaign structures.
• Monitor campaigns daily and scale high-performing campaigns while controlling inefficient spend.
• Analyze ACOS, TACOS, ROAS, CTR, CPC, CVR, impressions, clicks, orders, sales, and spend.
• Analyze Search Term Reports and add negative keywords to minimize wasted spend.
• Conduct competitor and ASIN research to identify new growth opportunities.
• Perform A/B testing across keywords, bids, targeting, and campaign structures.
• Manage advertising budgets and ensure effective budget allocation and pacing.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Work with the catalog team on listing optimization, product titles, bullet points, backend keywords, A+ Content, product images, and Brand Store.
• Monitor Buy Box ownership, listing health, campaign delivery, and account health.
• Stay updated on Amazon Advertising trends, algorithm changes, features, and best practices.
Mandatory Requirements
• 1+ year of hands-on experience managing Amazon PPC campaigns.
• Strong experience with D2C / E-commerce / Digital Marketing Agencies with D2C clients.
• Hands-on experience running Amazon Ads for the Indian market.
• Proven end-to-end experience in campaign setup, optimization, bid management, and scaling.
• Strong understanding of ACOS, ROAS, CTR, CPC, CVR and TACOS with a focus on revenue growth and cost efficiency.
• Strong hands-on expertise in keyword research, search term analysis, competitor tracking, and campaign expansion.
• Working knowledge of Amazon listing optimization, A+ Content, product detail pages, and the connection between paid and organic growth.
• Candidates must have relevant D2C/E-commerce experience or agency experience handling D2C accounts.
Preferred
• Experience in the Health & Wellness domain.
Relocation Support
• Candidates from outside Hyderabad can be considered.
• Relocation bonus and accommodation for the first month may be provided by the client.
Ideal Candidate: A hands-on Amazon PPC professional who can independently manage campaigns, optimize performance, control ad spend, and scale profitable growth for D2C/E-commerce brands.
