Junior Flipkart Ads Analyst/Performance Marketing
Job Description
About the Role
We are looking for a Flipkart Performance Marketing Specialist with strong hands-on experience in Flipkart Ads and D2C/E-commerce. The ideal candidate should have experience managing and scaling Flipkart advertising campaigns in the Indian market, with a strong focus on campaign optimization, profitability, and growth.
Key Responsibilities
• Conduct keyword research using Flipkart Ads data, search insights, and marketplace research tools.
• Build and expand keyword lists covering high-volume, long-tail, competitor, branded, and category keywords.
• Set up, launch, and manage Keyword, Product, Search, and Display advertising campaigns.
• Configure campaign budgets, bidding strategies, targeting, and placements.
• Monitor campaign performance daily and optimize bids, budgets, keywords, product targeting, and placements.
• Scale winning campaigns and pause underperforming campaigns.
• Identify profitable search terms and manage negative keywords to reduce wasted spend.
• Conduct competitor product research and identify new growth opportunities.
• Analyze campaign performance across ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and ACOS.
• Prepare daily, weekly, and monthly performance reports with actionable insights.
• Manage advertising budgets and ensure efficient budget allocation and utilization.
• Conduct A/B testing across keywords, bids, targeting, and campaign structures.
• Work with the catalog team to improve product titles, descriptions, attributes, keywords, images, and overall catalog quality.
• Monitor listing quality and product discoverability to support organic visibility.
• Monitor account health, campaign delivery, and policy-related issues.
• Stay updated with Flipkart Ads features, marketplace trends, and best practices.
Mandatory Requirements
• 1+ year of hands-on experience managing Flipkart advertising campaigns.
• Strong experience with D2C / E-commerce / Digital Marketing Agencies with D2C clients.
• Hands-on experience running Flipkart Ads campaigns for the Indian market.
• Strong working knowledge of the Flipkart Ads Console, including campaign setup, optimization, and scaling.
• Hands-on experience managing Keyword, Product, Search, and Display campaigns.
• Strong understanding of keyword research, search term optimization, bid optimization, and negative keyword management.
• Experience optimizing campaigns against ROAS, CPC, CTR, CVR, Spend, and ACOS, with a focus on profitability and reducing wasted spend.
• Experience analyzing campaign data and preparing performance reports with actionable insights.
• Proficiency in Microsoft Excel or Google Sheets.
• Excellent attention to detail and execution accuracy.
• Willingness to work 6 days/week from the office in Hitech City, Hyderabad.
Preferred
• Experience working with D2C or FMCG brands selling on Flipkart.
• Experience managing Flipkart Seller Hub.
• Familiarity with marketplace analytics and keyword research tools.
• Understanding of Flipkart catalog optimization and search ranking factors.
• Exposure to the Health & Wellness domain.
• Flipkart marketplace advertising certification/training is an added advantage.
Relocation Support
Candidates from outside Hyderabad can also be considered. The client is open to providing a relocation bonus and accommodation for the initial one month.
Ideal Candidate: A hands-on Flipkart Ads professional with strong D2C/E-commerce exposure who can independently manage campaigns, optimize advertising performance, control spend, and scale profitable growth.
