Event Marketing Specialist

Job description
Job Title: Senior Executive/Assistant Manager - Event Marketing.Job Location: Thane/Lower Parel, Mumbai.Work Model: 5 days WFO.About the Role:We’re looking for a dynamic Event Manager to plan, execute, market, and own the pipeline impact of high-impact B2B events. This role will ensure that events drive lead generation, sales pipeline growth, and brand visibility, working closely with sales and marketing teams to maximize ROI.Key Responsibilities:Plan execute B2B marketing events, including conferences, roundtables, webinars, and trade shows.Own the end-to-end event lifecycle—from planning and logistics to branding, execution, and post-event reporting.Develop event marketing strategies to drive registrations, engagement, and lead conversions.Own the event-generated pipeline, ensuring leads are nurtured and converted into sales opportunities.Work closely with sales, demand generation, and content teams to align event goals with business objectives.Build and manage relationships with vendors, venues, agencies, and partners for seamless event execution.Leverage digital marketing, email, and social media campaigns to promote events and maximize reach.Track and analyze event ROI, pipeline contribution, and attendee engagement for continuous improvement.Manage event budgets and optimize costs while ensuring high-quality execution.Who You Are:3+ years of experience in B2B event management marketing (preferably SaaS/MarTech).Proven expertise in event planning, execution, and lead generation.Strong project management skills with an ability to handle multiple events simultaneously.Experience in digital event marketing promotions (email, social, paid media).Data-driven mindset with expertise in event analytics, pipeline tracking reporting.Excellent communication, negotiation, and stakeholder management skills.Willingness to travel frequently for on-ground event execution. Read more