Email Marketing Specialist (Chennai)
Job Description
Email Marketing Specialist
to join our growing global team. In this role, you'll own the end-to-end process of engaging high-quality prospects—leveraging LinkedIn, Sales Navigator, and AI tools to connect with decision-makers, build trust, and book qualified sales calls.
This role is ideal for someone who understands how to balance
automation, embrace AI and also personalization
, is results-oriented, and has hands-on experience with LinkedIn-based lead generation strategies.
Key Responsibilities
Identify and research ideal prospects using LinkedIn Sales Navigator, and supporting automation platforms
Build and execute multi-step outreach campaigns (connection requests, follow-ups, messaging, group activity,etc)
Use LinkedIn automation tools to scale efforts while maintaining a personal, human tone
Personalize messaging to stand out and start genuine conversations with decision-makers
Qualify leads including lead generation and schedule discovery calls for the sales team
Track outreach metrics and continuously optimize for higher engagement and conversion
Collaborate with sales and marketing to refine ideal customer profiles and outreach messaging
Maintain accurate records of all activity and outcomes in our CRM (HubSpot)
Assist in growing and managing our LinkedIn brand presence and company page campaigns
What You Bring
Excellent written English and professional communication skills
2 - 5 years
of experience in email marketing, LinkedIn lead generation, outreach, and engaging potential clients for our Sales team.
Proven ability to generate and warm up leads
via LinkedIn (please share past results or strategies)
Deep knowledge of
LinkedIn outreach best practices
, including connection etiquette, follow-up timing, and content tone
Experience and Expertise Linked In Sales Navigator and
LinkedIn automation tools
(e.g., Expandi, LaGrowth etc.)
Tech-savvy
and excited to leverage
AI and technology tools
(e.g., ChatGPT, etc) for content, personalization, and prospect research
Highly organized, detail-oriented, and able to execute campaigns independently with accountability for results
Why Work With Us
Remote Work
: Enjoy a full-time, 100% remote role with work-life balance.
Supportive Environment
: We foster a culture that values your contributions and provides the tools for success.
Growth & Impact
: Expand your skills through continuous development and play a vital, visible role in our company's success. Your work directly fuels our growth.
Dynamic Team
: Join a fast-paced team that embraces learning, innovation, and current challenges, ensuring you're always at the forefront
(Bold Business recruiters always use a "@
boldbusiness.com
" email address and/or from our Applicant Tracking System, JazzHR. Any variation of this email domain should be considered suspicious. Additionally, Bold Business recruiters and authorized representatives will never request sensitive information in email or via text.)
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