Digital Producer

Digital Producer

New York Public Radio (NYPR) seeks a hands-on Digital Producer to manage and grow the digital presence for our established national shows/podcasts (Radiolab, On the Media, The New Yorker Radio Hour), WQXR and The Greene Space. This position focuses on translating our audio cultural programming into engaging digital content across social media platforms, newsletters, and web properties.

The ideal candidate will have strong social media management skills and experience maintaining consistent brand presence across multiple platforms, passionate about taking an audience-centric, results-driven approach to transforming our audio programming into new forms that engage audiences across digital channels – particularly social and video platforms. This position partners with our audience division for data and audience development and our in-house design and creative teams for support with visual elements. Schedule may fluctuate with nights and weekends depending on live events.

Responsibilities:

Social Media Management and Audience Engagement

Develop and maintain active social media presence for Radiolab, On the Media, The New Yorker Radio Hour, and WQXR
Create regular social media posts that translate audio content into engaging digital formats and adhere to tone, voice and brand
Work closely with executive producers, programming leaders and hosts across all brands to capture and share content that represents their vision
Maintain social calendars and schedules with Shows and WQXR
Foster online communities around NYPR shows and talent
Monitor and respond to audience engagement on social platforms
Keep social channels "warm" with a mix of promotional and journalistic content
Implement platform-specific best practices to maximize engagement
Collaborate with audience marketing team on digital-first audience growth initiatives
Identify emerging digital trends and platform updates relevant to audio content
Track key audience metrics (engagement rates, reach, impressions, follower growth) to provide actionable insights and improve social performance
Analyze, regularly report and share audience engagement and performance metrics with executive producers to help inform strategy.
Digital Distribution

Create posts and clips for social media, website and app
Transform podcast moments and radio segments into shareable visual content across our digital channels
Implement SEO best practices for all digital content
Collaborate with editorial teams on newsletter content calendar
Execute newsletter campaigns in collaboration with content teams
Write engaging web stories, captions, and descriptions for digital platforms
Maintain show/brand web presence and ensure sites remain relevant and up to date
Optimize content for search engines and discoverability
Work with producers to highlight key moments from episodes across platforms
Multimedia Content Creation and Video Production

Collaborate with hosts and producers to develop effective social video posts
Maintain visual branding consistency across video content
Create engaging or viral video clips from audio content for social media platforms
Produce behind-the-scenes content for social media and promotional use
Experiment with YouTube presence and channel optimization for shows
Support video podcast initiatives for Radiolab, On the Media, The New Yorker Radio Hour, WQXR and The Greene Space
Qualifications:

Required

3+ years experience in digital content production, social media management, or web production for media brands
Experience creating engaging social media content for major platforms (Instagram, X/Twitter, Facebook, YouTube TikTok, LinkedIn),
Basic video editing abilities for creating simple clips from existing content
Strong writing and visual storytelling skills for various digital platforms (social media, web, newsletters)
Established portfolio of mixed digital media samples: social media, video production, newsletters, urls, web stories etc..
Understanding of leading programs and trends in the on-demand audio market
Excellent communication skills and ability to collaborate with hosts and producers
Experience working with content management systems and email platforms
Strong project execution skills with ability to meet deadlines in a fast-paced environment
Experience working within a media organization or content production environment
Strong background in news, audio storytelling, arts and culture
Strong collaboration skills and ability to work cross-functionally and with various teams
Creative mindset with ability to innovate and experiment
Experience translating complex topics into accessible visual content
Ability to effectively communicate design and visual needs to creative team members
Preferred

Background in audio media, podcasting, or public radio
Knowledge of audio editing and production techniques
Understanding of audience analytics and content performance metrics
Experience translating complex stories into engaging visual formats
Experience with live video production or streaming
Familiarity with classical music including major composers, performers, and the New York City music scene.
Basic understanding of design principles and visual communication
Experience growing digital audience for media properties
Understanding of public media values and mission
Additional Information

This is a full-time non-exempt role with an hourly rate of $45.0204 per hour ($81,937 annualized at 35 hours per week).
This role is currently operating in a hybrid capacity, with the ability to sometimes work from home. However, this position is part of the NYC staff and will be expected to work from the office on specified days with regularity.

This position is covered by a collective bargaining agreement between New York Public Radio and SAG-AFTRA.
Commitment to Diversity, Equity Inclusion

New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce. Our journalism and operations in the service of that journalism benefit from a broad range of perspectives, from all backgrounds, at all levels of the organization. Diversity is essential to honest, authentic, accurate storytelling and reportage; creating an institution in which all voices are encouraged, valued, and heard.
Equal Opportunity
New York Public Radio is an equal opportunity employer committed to achieving the goal of equal employment opportunity for all. Applicants and employees are considered and evaluated for positions without regard to mental or physical disability, race, creed, color, religion, gender, national origin, citizenship status, age, genetic information, military or veteran status, sexual orientation, marital status, employment status or any protected federal, state or local status unrelated to the performance of the work involved. Read more