Digital Marketing Specialist - Amazon Ads

On a look for a Digital Marketing Executive who has thorough experience of Amazon Paid Ads in Mumbai. Only Mumbai-based applicants will be considered.

Job profile:
• Develops objectives, strategies and plans for mobile medium.
• Maintains media plans/ campaigns including changes, budgeting, execution, reporting and optimization.
• Accountable for acquiring publishers, dealing with publishers and lead generation.
• Stays apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets.
• Develops and fosters strong relationships with media partners, vendors.
• Analyzes web metrics, provides campaign effectiveness reports to clients, tracking panel, and recommends optimizations when appropriate to improve media performance
• Maintain the high level of communication with affiliates, publishers and recommend new campaigns to publishers.
• Oversee timely scheduling and implementation of all Mobile advertising campaigns.
• Ensuring on-time delivery of high-quality campaign components and deliverables.
• Research and source new affiliate opportunities and partners in National / International market.
• Working closely with Business head in understanding the domestic and international market.
• Monitor affiliate activity, analyze performance, identify areas for improvement, recommend ways to increase affiliate-generated revenues.
• Doing various optimizations on the campaign to ensure all the KPI’s are met and provide services beyond scope of the campaign to ensure quality and recurring business.
• Deliver weekly progress, commission and activity reports for all partners.
• Must have knowledge and understanding of Mobile Application Development (iOS and Android) to perform the initial analysis, make estimates and communicate with clients both domestic and international.
• Establishing and managing the long-term relationship with direct advertiser and publishers to execute strategic performance campaign.
• Proactively monitor traffic sources for all campaigns.
• Work with internal teams to troubleshoot any creative or pixel related questions from our clients.
• Ensure all ROI and sales targets are met through the affiliate channels and partnerships.
• B) Knowledge Skills
• Excellent understanding of online media planning, implementation and optimizations
• Understands how digital fits in the overall client marketing/media strategy
• Strong analytical skills and ability to relate results to client business objectives, providing a basis for measurement of the digital activities
• Proficient in using standard online media research and planning tools
• Exceptional organizational and communication skills to work closely with internal teams.
• Experience of 1-3 years in Web /Mobile media planning.
• Strong Negotiation and Selling Skills
• Good Client Management skills

Interested candidates can send us their resume at hello@whizzhr.com

Warm regards,

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