Digital Marketing Manager (Remote) (Chennai)
Job Description
At Empire Tours and Productions, we curate unforgettable experiences and premium tours around the world. From top-rated city excursions to eco-tourism and bespoke corporate productions, we bring unique travel visions to life. We are a lean, agile, and rapidly growing player in the hospitality and experiential travel space.
As we scale, we are hiring our very first dedicated marketer. This is a true "blank canvas" role. If you are a self-starter who wants to step away from corporate silos, run experiments with full autonomy, and directly impact global revenue, this role was built for you.
The Opportunity & Who You Are
Reporting directly to the Chief Marketing Officer (CMO), you will be the strategic architect and the primary executioner of our global digital footprint. This is a hands-on, full-funnel role.
We aren't looking for a specific resume format; we are looking for a specific mindset. You are a perfect fit if you match any of these profiles:
- The Full-Stack Marketer: You love running paid ads, but you also understand SEO and how to tell a story on social. You thrive when managing multiple moving parts.
- The Agency Outgrower: You are tired of managing client accounts from a distance and want to own the growth strategy for a single, exciting brand.
- The Growth Hacker: You look past the obvious choices. You are hungry to uncover entirely new, untapped marketing channels to scale customer acquisition.
- The Ambitious Re-Enterer: You have a proven track record in marketing, are highly adaptable, and are looking for a high-impact role to kickstart your next qualified chapter.
What You’ll Do
- Own the Core Channels: Manage and optimize our foundational digital channels: Paid Search (Google Ads), Paid & Organic Social (Meta/TikTok), SEO, and Affiliate Marketing networks.
- Discover New Growth Horizons: Look beyond the standard playbook. You will have a blank canvas to discover, test, and scale entirely new acquisition channels (partnerships, community marketing, emerging platforms, etc.).
- Drive Conversions: Run campaigns with a sharp focus on business-critical metrics, primarily driving global ticket sales, tracking CAC (Customer Acquisition Cost), and maximizing ROI.
- Nurture the Audience: Oversee our email marketing strategies and CRM to maximize customer lifetime value and keep past travelers engaged.
- Leverage Modern Tech: Integrate advanced AI tools into your daily workflow to accelerate copywriting, creative asset production, and campaign execution.
