Digital Marketing Executive

We are seeking a creative and strategic Digital Marketing Executive to join our team in Mumbai. The candidate will be responsible for planning, implementing, and monitoring our social media strategy in order to increase brand awareness, improve marketing efforts, and increase sales. The successful candidate will have a deep understanding of SEO, SEM, Google Ads, Facebook Ads, and other relevant digital marketing tools.

Key Responsibilities:
• Develop, implement, and manage our social media strategy.
• Define and manage the most important social media KPIs.
• Measure the success of each social media campaign and report on ROI.
• Stay up-to-date with the latest social media best practices and technologies.
• Use social media marketing tools such as Buffer, Hootsuite, etc.
• Collaborate with the marketing, sales, and product development teams to ensure brand consistency.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Execute and manage social media ad campaigns, including Google Ads and Facebook Ads.
• Implement and manage SEO and SEM strategies to increase website visibility and traffic.

Requirements:
• Bachelor's degree in Marketing or relevant field.
• Proven experience as a Social Media Executive or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media platforms and best practices.
• Understanding of SEO, SEM, and relevant digital marketing tools.
• Experience with Google Ads, Facebook Ads, and related advertising platforms.
• Ability to deliver creative content (text, image, and video).
• Solid understanding of social media analytics, with the ability to interpret and utilize data for campaign improvement.
• Excellent multitasking skills and comfort with working under deadlines.
• Comfortable with commuting to our Lower Parel location Read more