Verified Job
Marketing
Digital Commerce and Retail Media Manager
Marketing
#715485
Remote / WFH
PZ Cussons UK
Job Description
We are PZ Cussons. Our purpose is For everyone, for life, for good.
Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.
Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
Well-regarded international FMCG with iconic brands
Genuine career development and progression
High-performing, supportive culture - plus half-day Fridays
About Us
PZ Cussons builds iconic brands, with sustainability and the wellbeing of our employees and communities everywhere are at the heart of our business model and strategy, captured by our purpose: For Everyone, For life, For Good. We collaborate and truly work together as a team. We hold each other accountable, we set new standards and we trust each other to deliver. We make it fun, with an authentic sense of community.
Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Morning Fresh, Radiant, Rafferty's Garden, Original Source, St Tropez, Fudge and the OG brand, Imperial Leather.
About the Role
In this newly created role you will stretch across the Marketing and Sales functions within the ANZ business, understanding shopper and brand behaviour in retailer eCommerce environments. You will develop compelling plans that turn traffic, visibility and retail media investment into measurable growth in sales, share and penetration.
This role is responsible for leading digital commerce and retail media strategy across the ANZ business, with a strong focus on Coles, Woolworths, Chemist Warehouse, Priceline and Amazon. It leads the development and execution of our e-commerce strategy and retail media activation, working across brand, shopper, digital shelf, customer and performance marketing.
This is a critical position in ensuring our brands and customer plans win in an increasingly e-commerce led retail landscape, delivering against financial and market share targets.
We’re looking for someone who has experience in digital commerce or e-commerce, ideally in FMCG or a major retailer or media agency, who’s passionate about turning data into direction, insights into action, and strategy into commercial success. In this role, you’ll influence long‑term category growth, lead key customer engagements, and provide critical insights that guide major business decisions.
The key responsibilities for this role include:
Digital Commerce - owning conversion and execution on the digital shelf
Develop and lead the digital commerce strategy across key retail partners
Drive online sales, market share, and digital shelf performance across retailer platforms
Analyse eCommerce data, retailer analytics, and shopper insights to identify growth opportunities and improve ROI
Set digital shelf standards and optimise content, including images, descriptions, and video
Drive excellence in product availability, search visibility, pricing, and promotions
Partner with Sales to embed digital priorities into customer plans and growth strategies
Develop annual digital commerce plans, forecasts, and investment strategies aligned with customer team budgets
Support forecasting, availability, and execution across retailer platforms
Manage agency and technology partners, including Coles 360 and Cartology, to strengthen content, analytics, retail media, and commerce capability
Retail Media Activation – management of integrated shopper marketing programs
Partner with Marketing and Sales to define retail media strategy by customer and brand, including investment principles and channel roles
Lead end-to-end retail media planning and activation
Deliver integrated shopper media plans aligned with brand campaigns and customer commercial priorities
Manage agencies and partners to deliver best-in-class capability and outcomes
Establish strong measurement and reporting frameworks to guide future planning
What we're looking for
Proven experience in digital commerce or e-commerce, ideally in FMCG or a major retailer
Strong understanding of the retail landscape and key retail media platforms, particularly Coles, Woolworths and Amazon
Proven track record of delivering digital sales growth, share gains and improved ROI
Experience integrating digital into broader commercial plans
Strong understanding of:
Digital shelf optimisation
Retail media platforms and measurement
Experience working with cross-functional stakeholders, including Marketing and Sales
Knowledge of the key data and analytics tools used for performance tracking and optimisation
You will have:
Strong commercial acumen, linking digital activity to revenue, margin and share growth
Strategic and structured thinker who turns insight into clear, actionable plans
Execution-focused, with strong attention to detail and a bias for delivery
Highly analytical, using data to inform decisions, optimisation and ROI improvement
Confident communicator, comfortable leading agency and customer meetings
Effective cross-functional collaborator who aligns Marketing, Sales, Category and partners
Strong influencing skills, able to align stakeholders without direct authority
Proactive and forward-looking, continually identifying opportunities in a fast-evolving landscape
Life at PZ Cussons
PZ Cussons is big enough to make your mark, small enough to make it yours. We're committed to future-proofing our brands, helping our people accelerate their craft, providing the flexibility to perform, and collaborating with intent. Our benefits include:
Enjoy half day Fridays - every week
Hybrid working model, with a modern office in Cremorne
Full access to Linkedin Learning - choose your own learning journey
Structured career development plans and mentoring programs
Generous staff discounts on our iconic brands
Volunteering days - gifted to support our community partner agencies
An exciting calendar of health, social and wellbeing activities
How to Apply
To submit an application, please click 'apply' and send us a copy of your resume and cover letter. If you’re interested in more information or a confidential chat please reach out via [email protected]
Please note that we review applications as they come in - we encourage you to apply early if you are interested in this opportunity.
PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!
Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.
Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.
Well-regarded international FMCG with iconic brands
Genuine career development and progression
High-performing, supportive culture - plus half-day Fridays
About Us
PZ Cussons builds iconic brands, with sustainability and the wellbeing of our employees and communities everywhere are at the heart of our business model and strategy, captured by our purpose: For Everyone, For life, For Good. We collaborate and truly work together as a team. We hold each other accountable, we set new standards and we trust each other to deliver. We make it fun, with an authentic sense of community.
Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Morning Fresh, Radiant, Rafferty's Garden, Original Source, St Tropez, Fudge and the OG brand, Imperial Leather.
About the Role
In this newly created role you will stretch across the Marketing and Sales functions within the ANZ business, understanding shopper and brand behaviour in retailer eCommerce environments. You will develop compelling plans that turn traffic, visibility and retail media investment into measurable growth in sales, share and penetration.
This role is responsible for leading digital commerce and retail media strategy across the ANZ business, with a strong focus on Coles, Woolworths, Chemist Warehouse, Priceline and Amazon. It leads the development and execution of our e-commerce strategy and retail media activation, working across brand, shopper, digital shelf, customer and performance marketing.
This is a critical position in ensuring our brands and customer plans win in an increasingly e-commerce led retail landscape, delivering against financial and market share targets.
We’re looking for someone who has experience in digital commerce or e-commerce, ideally in FMCG or a major retailer or media agency, who’s passionate about turning data into direction, insights into action, and strategy into commercial success. In this role, you’ll influence long‑term category growth, lead key customer engagements, and provide critical insights that guide major business decisions.
The key responsibilities for this role include:
Digital Commerce - owning conversion and execution on the digital shelf
Develop and lead the digital commerce strategy across key retail partners
Drive online sales, market share, and digital shelf performance across retailer platforms
Analyse eCommerce data, retailer analytics, and shopper insights to identify growth opportunities and improve ROI
Set digital shelf standards and optimise content, including images, descriptions, and video
Drive excellence in product availability, search visibility, pricing, and promotions
Partner with Sales to embed digital priorities into customer plans and growth strategies
Develop annual digital commerce plans, forecasts, and investment strategies aligned with customer team budgets
Support forecasting, availability, and execution across retailer platforms
Manage agency and technology partners, including Coles 360 and Cartology, to strengthen content, analytics, retail media, and commerce capability
Retail Media Activation – management of integrated shopper marketing programs
Partner with Marketing and Sales to define retail media strategy by customer and brand, including investment principles and channel roles
Lead end-to-end retail media planning and activation
Deliver integrated shopper media plans aligned with brand campaigns and customer commercial priorities
Manage agencies and partners to deliver best-in-class capability and outcomes
Establish strong measurement and reporting frameworks to guide future planning
What we're looking for
Proven experience in digital commerce or e-commerce, ideally in FMCG or a major retailer
Strong understanding of the retail landscape and key retail media platforms, particularly Coles, Woolworths and Amazon
Proven track record of delivering digital sales growth, share gains and improved ROI
Experience integrating digital into broader commercial plans
Strong understanding of:
Digital shelf optimisation
Retail media platforms and measurement
Experience working with cross-functional stakeholders, including Marketing and Sales
Knowledge of the key data and analytics tools used for performance tracking and optimisation
You will have:
Strong commercial acumen, linking digital activity to revenue, margin and share growth
Strategic and structured thinker who turns insight into clear, actionable plans
Execution-focused, with strong attention to detail and a bias for delivery
Highly analytical, using data to inform decisions, optimisation and ROI improvement
Confident communicator, comfortable leading agency and customer meetings
Effective cross-functional collaborator who aligns Marketing, Sales, Category and partners
Strong influencing skills, able to align stakeholders without direct authority
Proactive and forward-looking, continually identifying opportunities in a fast-evolving landscape
Life at PZ Cussons
PZ Cussons is big enough to make your mark, small enough to make it yours. We're committed to future-proofing our brands, helping our people accelerate their craft, providing the flexibility to perform, and collaborating with intent. Our benefits include:
Enjoy half day Fridays - every week
Hybrid working model, with a modern office in Cremorne
Full access to Linkedin Learning - choose your own learning journey
Structured career development plans and mentoring programs
Generous staff discounts on our iconic brands
Volunteering days - gifted to support our community partner agencies
An exciting calendar of health, social and wellbeing activities
How to Apply
To submit an application, please click 'apply' and send us a copy of your resume and cover letter. If you’re interested in more information or a confidential chat please reach out via [email protected]
Please note that we review applications as they come in - we encourage you to apply early if you are interested in this opportunity.
PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!
