CRM Digital Marketing Manager

PartsForMachines.com is a Construction, Industrial, and Agricultural equipment focused eCommerce business that sells parts and services. The company successfully closed its latest round of investment that will enable it to continue its journey towards becoming the platform of choice for owners of machinery looking for parts and services by following these guiding principles: Easy to Find, Easy to buy, Great service, and Hassle-free returns.

Place of Work: Jagatpura, Jaipur

Hour of Operations: 11:00-1+:30 (5-Days a Week). Alternate Saturdays 11:00- 18:00.

Responsibilities:
• Take responsibility for Growing Partsformachines sales via effective CRM management, marketing campaigns, social media engagement, and promotions.
• Lead and mentor a team of digital marketers, providing guidance and support.
• Lead CRM management via software such as HubSpot to enhance customer engagement and streamline marketing campaigns.
• Develop and implement CRM strategies to enhance customer acquisition, engagement, and retention, optimize the CRM system, analyze customer data for targeted marketing
• Collaborate with internal teams to create landing pages and optimize the user experience
• Develop and implement SEO, email marketing, and social media plans.
• Use data to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Track, report, and optimize digital marketing performance using analytics tools.
• Identify trends and insights and optimize spend and performance based on the insights.

Special Features/Requirements of the Position
• Minimum 5-7 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
• Proficiency in using digital marketing tools and platforms (e.g., Mailchimp, Klavio, Google Analytics, Google Ads, HubSpot, Zoho).
• Demonstrate a track record of growing sales via CRM and customer engagement
• Bachelor’s degree in marketing, Business Administration, or a related field.
• Proven experience in developing and executing successful digital marketing campaigns.
• Strong understanding of SEO, SEM, PPC, social media, email marketing, and web analytics.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze data, draw actionable insights, and present findings to stakeholders Read more