Content Strategist

About PERCH: https://www.linkedin.com/company/perch-clothing/

Job Summary: As the Content Strategist, you'll be responsible for developing and executing the brand's content strategy across all digital platforms, ensuring consistent messaging that aligns with our brand values and customer expectations. The ideal candidate has a passion for fashion, a strong understanding of content trends, and an analytical mindset to measure content performance.

Key Responsibilities:

Develop a cohesive, data-backed content strategy aligned with brand goals and audience insights.
Own and manage content calendars — ensure timely delivery across website, blog, social media, emails, etc.
Create manage engaging social media content (posts, reels, stories, campaigns) tailored to platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, and more.
Track and analyze content performance — tweak strategies based on engagement, traffic, and conversion metrics.
Requirements:

3+ years of experience in content strategy, digital marketing, or related fields — fashion or e-commerce experience is a major plus!
A degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
Skills That Set You Apart:

Deep understanding of content marketing, SEO, and social media strategy.
Excellent storytelling, writing, and editing skills
Experience with CMS platforms and tools like Google Analytics, Meta Insights, etc.
Personal Vibe:

Creative, detail-obsessed forward-thinking
Team player who communicates clearly and collaborates like a pro
Self-motivated, analytical, and always ready to optimize Read more