Cluster Head

Job description
Job Purpose

The Cluster Head – Print Media will be responsible for driving strategic and revenue growth across the Delhi region for Rajasthan Patrika's Print vertical. This senior leadership role involves managing and growing a portfolio of key accounts, SMEs, corporate accounts, and retail business by developing focused strategies, mentoring a high-performance sales team, and fostering deep relationships with clients and agencies. The ideal candidate will bring a strong legacy of print media experience, client servicing excellence, and a sharp eye for new business opportunities.

Key Responsibilities

Lead the print media revenue for the Delhi branch by expanding existing client relationships and acquiring new clients across key categories.
Drive sales targets across key accounts, corporate clients, SMEs, and retail advertisers.
Design and execute customized advertising packages and strategic campaigns aligned with client objectives.
Maintain a strong understanding of competitive positioning and proactively pitch Rajasthan Patrika's unique offerings.
Client Agency Relationship Management

Build and nurture long-term partnerships with media buying agencies, corporate houses, and brand managers.
Conduct regular review meetings with major clients to understand campaign performance, needs, and areas of improvement.
Represent the brand at media forums, industry events, and client briefings.
Ensure delivery of committed value to advertisers through coordination with operations and editorial teams.
Strategic Planning Cluster Management

Develop annual business plans and quarterly sales forecasts in alignment with company goals.
Map market potential in the Delhi NCR region and build area-specific activation strategies.
Collaborate with the product and marketing teams to conceptualize campaigns, supplements, and category-specific innovations.
Monitor market trends and suggest tactical shifts to capture emerging opportunities.
Team Leadership Performance Management

Lead and mentor a team of Area Sales Managers, Key Account Executives, and Retail Sales Officers.
Set individual and team KPIs; conduct regular performance reviews.
Facilitate ongoing training, market exposure, and capability building for the sales team.
Encourage collaborative work culture and ensure motivation levels remain high under demanding targets.
Reporting Coordination

Prepare and present periodic sales reports, revenue dashboards, and opportunity pipelines to regional leadership.
Maintain accurate CRM and sales documentation for key accounts.
Work closely with editorial, design, billing, and operations teams for seamless execution of campaigns.
Desired Profile

Graduate/Postgraduate in Marketing, Business Administration, Mass Communication or related fields.
Minimum 10 to 15 years of experience in print media sales, with a demonstrated record of revenue ownership.
Must have worked with a reputed media house, publication group, or newspaper with a strong presence in Delhi NCR.
Experience in handling government advertising and PSU clients is a plus.
Strong understanding of print media dynamics, industry pricing, and client behavior.
Exceptional negotiation, communication, and interpersonal skills.
Ability to build strategic relationships with senior marketing professionals and agency leaders.
Commercial acumen with experience in budgeting, forecasting, and sales analytics.
Leadership and team management capabilities to inspire and lead a regional sales team.
Achievement of monthly, quarterly, and annual revenue targets.
Growth in the number of active clients and categories.
Retention and upselling to key accounts.
Team productivity and sales process adherence.
Client satisfaction and campaign execution quality. Read more