Verified Job
Marketing
CHIEF MARKETING OFFICER (CMO)
Marketing
#746050
Remote / WFH
The Professional Builder
Job Description
$200,000–$250,000 AUD/NZD
People Leader | Standards Setter | Revenue-Accountable Executive
Are you a leader of leaders?
Do you build high-performance teams — not just campaigns?
Do you bring intensity, commercial sharpness, and direct response mastery — while thinking like an executive?
If yes — keep reading.
If not — this will feel uncomfortable.
Stop Reading / Don’t Apply If…
You have never led and developed managers.
You have never managed more than $100k/month in paid media.
You are “just” a performance marketer who wants a promotion.
You avoid hard conversations.
You crumble under pressure.
You prefer comfort over growth.
We are a fast-growing company with high standards.
The right person will grow the department, raise the standards, and build leaders.
The Opportunity
We are entering our next growth phase — and we are looking to double the company.
This requires intensity.
Clarity.
Standards.
Direct response mastery.
And executive-level leadership.
Marketing is already in motion.
Now it needs to scale.
We need someone who can:
Lead people at a high level
Zoom into direct response and performance details when required
Bridge Meta with YouTube
Integrate digital with in-person events
Drive partnerships
Strengthen our growth in core USA markets
Coordinate an international team across AU, NZ, and North America
This is not incremental improvement. This is a structured scale.
About The Professional Builder
The Professional Builder is a global business coaching company helping construction business owners build profitable, systemised, and scalable companies.
Since 2004, we’ve worked with 2,300+ builders and contractors across Australia, New Zealand, North America, and beyond.
We operate at the intersection of:
Leadership
Operational discipline
Commercial performance
We partner with serious business owners building structured, profitable companies that don’t rely solely on them.
As we grow internationally — particularly in core USA markets — our internal standards must match the performance we expect from our members.
Our Core Values
Grow or Die
You are either growing or stagnating. There is no in-between.
Health & Wealth
Long-term sustainability over short-term ego.
World Class
We measure, adjust, improve. Constantly.
Member Transformation
We win when our members win.
We expect our CMO to embody and enforce these.
This Is NOT…
A “run the ads” role
A creative director role
A senior media buyer promotion
A brand-only strategist position
This is:
All of the above — plus department-building, culture-setting, standards-defining leadership.
Your Mission as CMO
1. Build a High-Performance Marketing Department
Lead, coach, and develop 10+ team members across:
Performance marketing
Direct response
Content & YouTube
Event marketing
Partnerships
Automation & funnel ops
You will:
Raise the standard of thinking and execution
Clarify roles and remove overlap
Build leaders underneath you
Create a performance culture
Hold people accountable to outcomes
Your success is measured by the quality of leaders you build.
2. Own Revenue Outcomes (Through People)
You are accountable for:
Lead volume
Cost efficiency
ROAS and CAC discipline
Revenue contribution
Event fill rates
Strategic alignment with Sales
You must bring direct response marketing mastery and deep understanding of:
Offer positioning
Funnel optimisation
Conversion psychology
Performance creative
Scaling paid traffic (Meta, YouTube primarily)
You can zoom into the numbers when required — but you build systems so you don’t live there.
3. Bridge Online + Offline Growth
We do not operate in a single-channel business.
You will integrate:
Meta performance marketing
YouTube growth and authority positioning
In-person events & summits
Strategic partnerships
Affiliate channels
International expansion campaigns
You understand how to fill rooms — not just pipelines.
You know how to turn events into content.
Content into authority.
Authority into leads.
Leads into revenue.
4. Set Standards & Systems
Establish execution rhythm
Implement reporting cadence
Create SOPs and scorecards
Remove low-impact activity
Act as final quality control on messaging
Ensure clarity across international teams
You create calm, clarity, and momentum.
How You’ll Operate
Deep collaboration with Sales, Ops, and Member Success
Strong cultural leadership
High accountability, low ego
Direct communication
Fast decision-making
You are comfortable saying:
“This isn’t good enough.”
“This role needs redefining.”
“This initiative stops.”
Who You Are
You are a senior executive — not a tactician hiding from responsibility.
You bring:
5+ years leading marketing teams
Experience managing managers
Direct response expertise
Performance marketing depth
Experience scaling paid media beyond $100k/month
Proven ability to scale departments, not just campaigns
Comfort working alongside founders
Strong commercial and financial acumen
You are:
Calm under pressure
Intense when required
Standards-driven
Decisive
Growth-oriented
Comfortable exiting underperformers
Focused on doubling — not maintaining
Tools & Platforms
Meta Ads
YouTube
HubSpot
Funnel automation platforms
Asana
Google Workspace
Slack
Bonus Points If You’ve Studied
Alex Hormozi
Cole Gordon
Ryan Deiss
Taki Moore
Russell Brunson
Alen Sultanic
You understand direct response operators — not corporate marketing theory.
Location
Australia
New Zealand
West Coast North America
(Experience leading international teams is preferred.)
What We Offer
Base Salary: $200,000–$250,000
OTE: $300,000+
Access to world-class training
Travel to Summits, HOD Offsites, and Roadshows
Flexible location
Unlimited leave
And a genuine opportunity to build something significant.
Not manage it.
Build it.
How to Apply
Send a Video CV Application to:
talent@theprofessionalbuilder.com
Subject: CMO Application
Include:
Your CV
A short written introduction
A Loom/video answering:
What results are you most proud of?
What is your management style?
Who do you learn from?
What industries have you worked in?
How would you market and fill an in-person summit event?
We are looking for intensity, leadership, and commercial sharpness.
If that excites you — apply.
LFG.
Show less
People Leader | Standards Setter | Revenue-Accountable Executive
Are you a leader of leaders?
Do you build high-performance teams — not just campaigns?
Do you bring intensity, commercial sharpness, and direct response mastery — while thinking like an executive?
If yes — keep reading.
If not — this will feel uncomfortable.
Stop Reading / Don’t Apply If…
You have never led and developed managers.
You have never managed more than $100k/month in paid media.
You are “just” a performance marketer who wants a promotion.
You avoid hard conversations.
You crumble under pressure.
You prefer comfort over growth.
We are a fast-growing company with high standards.
The right person will grow the department, raise the standards, and build leaders.
The Opportunity
We are entering our next growth phase — and we are looking to double the company.
This requires intensity.
Clarity.
Standards.
Direct response mastery.
And executive-level leadership.
Marketing is already in motion.
Now it needs to scale.
We need someone who can:
Lead people at a high level
Zoom into direct response and performance details when required
Bridge Meta with YouTube
Integrate digital with in-person events
Drive partnerships
Strengthen our growth in core USA markets
Coordinate an international team across AU, NZ, and North America
This is not incremental improvement. This is a structured scale.
About The Professional Builder
The Professional Builder is a global business coaching company helping construction business owners build profitable, systemised, and scalable companies.
Since 2004, we’ve worked with 2,300+ builders and contractors across Australia, New Zealand, North America, and beyond.
We operate at the intersection of:
Leadership
Operational discipline
Commercial performance
We partner with serious business owners building structured, profitable companies that don’t rely solely on them.
As we grow internationally — particularly in core USA markets — our internal standards must match the performance we expect from our members.
Our Core Values
Grow or Die
You are either growing or stagnating. There is no in-between.
Health & Wealth
Long-term sustainability over short-term ego.
World Class
We measure, adjust, improve. Constantly.
Member Transformation
We win when our members win.
We expect our CMO to embody and enforce these.
This Is NOT…
A “run the ads” role
A creative director role
A senior media buyer promotion
A brand-only strategist position
This is:
All of the above — plus department-building, culture-setting, standards-defining leadership.
Your Mission as CMO
1. Build a High-Performance Marketing Department
Lead, coach, and develop 10+ team members across:
Performance marketing
Direct response
Content & YouTube
Event marketing
Partnerships
Automation & funnel ops
You will:
Raise the standard of thinking and execution
Clarify roles and remove overlap
Build leaders underneath you
Create a performance culture
Hold people accountable to outcomes
Your success is measured by the quality of leaders you build.
2. Own Revenue Outcomes (Through People)
You are accountable for:
Lead volume
Cost efficiency
ROAS and CAC discipline
Revenue contribution
Event fill rates
Strategic alignment with Sales
You must bring direct response marketing mastery and deep understanding of:
Offer positioning
Funnel optimisation
Conversion psychology
Performance creative
Scaling paid traffic (Meta, YouTube primarily)
You can zoom into the numbers when required — but you build systems so you don’t live there.
3. Bridge Online + Offline Growth
We do not operate in a single-channel business.
You will integrate:
Meta performance marketing
YouTube growth and authority positioning
In-person events & summits
Strategic partnerships
Affiliate channels
International expansion campaigns
You understand how to fill rooms — not just pipelines.
You know how to turn events into content.
Content into authority.
Authority into leads.
Leads into revenue.
4. Set Standards & Systems
Establish execution rhythm
Implement reporting cadence
Create SOPs and scorecards
Remove low-impact activity
Act as final quality control on messaging
Ensure clarity across international teams
You create calm, clarity, and momentum.
How You’ll Operate
Deep collaboration with Sales, Ops, and Member Success
Strong cultural leadership
High accountability, low ego
Direct communication
Fast decision-making
You are comfortable saying:
“This isn’t good enough.”
“This role needs redefining.”
“This initiative stops.”
Who You Are
You are a senior executive — not a tactician hiding from responsibility.
You bring:
5+ years leading marketing teams
Experience managing managers
Direct response expertise
Performance marketing depth
Experience scaling paid media beyond $100k/month
Proven ability to scale departments, not just campaigns
Comfort working alongside founders
Strong commercial and financial acumen
You are:
Calm under pressure
Intense when required
Standards-driven
Decisive
Growth-oriented
Comfortable exiting underperformers
Focused on doubling — not maintaining
Tools & Platforms
Meta Ads
YouTube
HubSpot
Funnel automation platforms
Asana
Google Workspace
Slack
Bonus Points If You’ve Studied
Alex Hormozi
Cole Gordon
Ryan Deiss
Taki Moore
Russell Brunson
Alen Sultanic
You understand direct response operators — not corporate marketing theory.
Location
Australia
New Zealand
West Coast North America
(Experience leading international teams is preferred.)
What We Offer
Base Salary: $200,000–$250,000
OTE: $300,000+
Access to world-class training
Travel to Summits, HOD Offsites, and Roadshows
Flexible location
Unlimited leave
And a genuine opportunity to build something significant.
Not manage it.
Build it.
How to Apply
Send a Video CV Application to:
talent@theprofessionalbuilder.com
Subject: CMO Application
Include:
Your CV
A short written introduction
A Loom/video answering:
What results are you most proud of?
What is your management style?
Who do you learn from?
What industries have you worked in?
How would you market and fill an in-person summit event?
We are looking for intensity, leadership, and commercial sharpness.
If that excites you — apply.
LFG.
Show less
